Category: Features

Steve Babaeko: The creative genius gets set for the mantle

Writing on the theme “Strange Eccentricities of Creative Geniuses”, Michael Michalko,...

6 Things brands should do when the future feels unpredictable

The timetable for reopening businesses following COVID-19 remains a moving target...

E-commerce: Shifting your communication plan for a rapidly expanding opportunity

Covid-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting...

Lions Live 2020: ‘Companies act surprised by racism as if they’ve never seen it’

Day four of Lions Live saw David Droga, founder and creative chairman, Droga5; Jean...

David Ogilvy’s enduring legacy on advertising

Even in death, David Mackenzie Ogilvy, a British Advertising tycoon lives on. Since...

Are you editing your life, media career?

By Lekan Otufodunrin If editing can ensure we produce good copies, how about applying...

Adopting a user-centric approach in marketing

By Hauwa Akinkunmi It’s hard to sell to people you do not know. I guarantee...

Why you need to appear professional on digital channels

We now live in a world that is increasingly reliant on using digital channels and...

Don’t write your PR plan without professional stakeholder research

Don’t write your PR plan without professional stakeholder research By Queen Nwabueze In...

Creative agencies in the age of new normal

The novel global COVID-19 pandemic has knocked the wind out of the sail of everyone...