Category: Features

The missing link between PR and criminal theory

The broken windows theory, the brainchild of James Q Wilson and George Kelling, holds...

How Multichoice built a $2.1 billion market value in Nigeria’s E&M sector

Nigeria has gained a reputation as one of the fastest-growing Entertainment and Media...

H2 2020: Predictions on what’s to come for the advertising industry

2020 seems like the year that everything has decided to go wrong in the world. But...

Navigating Recession: The role of corporate governance and smart thinking

Competing in a recession is like running a marathon. A smart front-runner will seize...

NIMN 2020 Election Debates: Matters arising – By John Ajayi

The 2020 election debate organised by the National Institute of Marketing of Nigeria...

How Covid-19 has created a crisis of context for advertisers

The COVID-19 pandemic has created challenges for every industry around the globe....

Why PR is an essential service in rebuilding your business

With the lockdown regulations being eased, many businesses are reopening their doors...

AI should be used to augment human creativity, not replace it

"It's easy for AI to come up with something novel just randomly. But it's very hard...

Customer experience will help retailers overcome the financial hit from coronavirus

Retail was in trouble long before Covid-19 hit. The past five years saw daily reports...

Creative Rebellion Essays: Ceremonies and creativity

By John Couch I had an engrossing and philosophical discussion with the founders...