Category: Features

Bruno Bertelli presents The Italian Art of Turning Tables Into Homes

Bruno joined Publicis Worldwide in January 2011 as ECD of Publicis Italy, together...

When marketing meets science fiction

Artificial Intelligence (AI) offers enormous potential, but what about the ethical...

Brand power analytics: Trump v. Pfizer

By Iboro Otongaran Brand power is the marketer’s all-time elixir for demand management....

COVID-19 is testing the intangible bonds of trust that make advertising ecosystem work

Complexity is built into the fabric of digital advertising and, in my view, the stunning...

Is ad tech ready for its own roaring ’20s?

We’re on the brink of another Roaring ’20s, both societally and as an industry....

Investing in digitisation will drive economic growth in today’s new reality powered by Mastercard

While countries and cultures around the world may differ in many aspects, they are...

The evolution of social media advertising through 2020

The first wave of the COVID-19 pandemic last spring prompted consumers adjusting...

How brands can synergise fast and meaningful innovation

There is a difference between wanting to innovate, and needing to innovate. For companies...

Leveraging gatekeepers to achieve strategic PR objectives

The word 'gatekeeper' in the discourse of Public Relations generally refers to the...

Advertising Sectoral Group appeals for calm over crisis

We have watched with concern, multiple violent attacks across the country, as young...