Category: Features

How to unlock complex PR brief to achieve strategic organisational goals

By Godfrey Adejumoh There are briefs, and there are briefs. Some come easy and...

Strategic communications: The lifeline of effective nation-building

By Godfrey Adejumoh President Donald Trump's inability to win his re-election...

PR experts hopeful of business growth in 2021

By Ibidunni Banjoko Year 2020 was a very challenging year for all organisations...

Why PR Is fundamental in scaling your business rapidly

Every year, millions of startups are launched across the world, each with its own...

How global brands take lead in sustainable development goals

  By Zion Rufus Sequel to their brand purpose and essence, leading global...

What do you consider when choosing a brand name?

By Abimbola Mohammed For every person that wants to establish a brand, considering...

Facebook ad business faces threat amid U.S antitrust law suits

By Kasim Bakare These are not the best of times for social networking platform,...

3 Ways to manage a team and talent from afar

When the pandemic began, working from home seemed like a temporary solution. Now...

Why brands fail at influencer campaigns, what to focus on in 2021

Back in the early 2000s, the idea of social media influencers was a new concept,...

Four actions businesses can take to start 2021

When ‘lockdown' was declared the word of the year in the out gone year(2020), you...