Category: Features

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come through....

Essence of automation in B2B email marketing

By Zion Rufus B2B marketers use automation software to automate monotonous tasks...

Impact of IoT on Food and Beverage industry

  By Zion Rufus Internet of Things (IoT) has helped companies across the...

2021 is still going to be about Covid—Playhouse

By Zion Rufus No doubt, consumer behavior and the acceleration of digital transformation...

PR trends accelerated by Covid-19 pandemic

When some of us rang in the 2020 new year with loud cheers, raised glasses and 'twenty...

The new age of customer-centric brand marketing

  By Zion Rufus Brands across the globe are beginning to ditch the product-driven...

In-person experience is never going out of style— Tolulope Medebem

By Zion Rufus   “In-person experience is never going out of style; humans...

COVID-19’s silver lining for education in Africa

  By Robert E. Hinson (PhD) & Abena Asomaning Antwi (PhD) This is...

Using St. Valentine’s Day as touchpoint for brand love and loyalty

By Felicia Nwosu It’s Valentine, and time to dish out those Valentine’s Day...

Emergence of blended experience in experiential marketing

By Zion Rufus It is now a fact of history and a part of our lives that the...