Category: Features

Is ad tech ready for its own roaring ’20s?

We’re on the brink of another Roaring ’20s, both societally and as an industry....

Investing in digitisation will drive economic growth in today’s new reality powered by Mastercard

While countries and cultures around the world may differ in many aspects, they are...

The evolution of social media advertising through 2020

The first wave of the COVID-19 pandemic last spring prompted consumers adjusting...

How brands can synergise fast and meaningful innovation

There is a difference between wanting to innovate, and needing to innovate. For companies...

Leveraging gatekeepers to achieve strategic PR objectives

The word 'gatekeeper' in the discourse of Public Relations generally refers to the...

Advertising Sectoral Group appeals for calm over crisis

We have watched with concern, multiple violent attacks across the country, as young...

What exactly am I paying for? The sponsors’​ dilemma

By Tunji Adeyinka I have had the great privilege of working in my close to 30 years...

Brands must dismantle the obstacles to creative effectiveness

Marketing and creative teams shouldn’t be ‘task takers’, but strategic business...

Marketing with purpose: 3 Strategies to ignite customer passion

This year has certainly challenged all marketing leaders. Economic uncertainty, health...

Three areas of investment for marketers in Q4 2020

It’s no surprise that the COVID-19 outbreak has caused great disruption for brands...