Category: Features

Government needs to do more to support local contractors – Adeyemo

  Mr. Kehinde Adegboyega Adeyemo, FNIQS, RQS, is the Managing Director/CEO...

Brands need new set of tools in the new normal

BRAND IN FOCUS The past year has been a prolonged game of catch-up for brands...

Why brands must tackle fake online freebies

By Zion Rufus Across the world, online coupons, vouchers, and giveaway scams are...

New media consumption habits and its effect on the future of advertising

By Ronan Redmond Extracts from talk delivered to AAAN 2021 Business Outlook webinar Let...

Time for value-orientated management: The return of European branding

By Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello As the world becomes smaller...

Brands must have understanding of consumer insights to grow value- Seni Adetu

By Kasim Bakare For brands to have a deep understanding of its customers, it is...

Our goal is to make Amber a legacy brand

I knew that if I failed I wouldn’t regret that, but I knew the one thing I might...

mediaReach makes history – Becomes First African Media Company To Win At Festival Of Media Global Awards

MediaReach OMD has become the first ever African Media Agency to win the Festival...

Before starting a career in public relations

By Stanley Olisa Public relations is a communication discipline that is widely...

Social media engagement in B2C relationship

By Zion Rufus It’s 2021 and “gone are the days of distancing” when talking...