Category: Features

Digital disruption heralds the future of out-of-home advertising

By Felicia Nwosu Technological advancement and digitisation has led to the transformation...

Burna Boy, Wizkid’s Grammys: Beyond the excitement, eulogies 

By Ibidunni Banjoko The excitement, felicitations and eulogies that greeted Burna...

Glo and use of storytelling in advertising

Several television commercials (TVCs) recently released by telecommunications company,...

Should your small business hire a Marketing Agency or build a Marketing Team?

As your small business grows, at some point you’ll need to take your marketing...

Leveraging ‘Experience Economy’ in a time like this

By Abimbola Mohammed Welcome to the Experience Economy, where businesses must...

Top 10 successful corporate brands over 100

By Zion Rufus There are more than a handful of Fortune-500...

Top 10 Nigerian PR agencies to watch in year 2021

By Ibidunni Banjoko Globally, Public Relations (PR) agencies help to build reputation...

Book launch: Why everybody needs Public Relations

By Lekan Otufodunrin The Experiencing Public Relations book has been launched...

Top players transforming the Nigerian FinTech ecosystem

By Zion Rufus Driven by increasing smartphone penetration, the surge in the demand...

Beyond a Smart City: What Eko Atlantic is doing for Lagos

By Zion Rufus From city-wide high-speed internet, proper network of water canal...