Africa’s automotive market is relatively small. According to Deloitte Global Automotive,...
By Zion Rufus Some consumer trends have been globally accelerated as the Pandemic...
By Zion Rufus Brand equity is the value a brand has in the market. It...
A good brand/company reputation is very significant because it helps distinguish...
By Zion Rufus Digital dependence has grown superficially. Marketers...
By Zion Rufus Brand strategy connects customers to the business, deepens the brand...
By Zion Rufus By the end of 2021, mobile devices are estimated to generate nearly...
2020 was a year of challenges, but also, a year of learnings… sometimes the hard...
By Zion Rufus Leveraging the interest of consumers in issues that affect...
By Felicia Nwosu Nigeria is classified as one of the countries that create enabling...
