Features

Accelerating SMEs’ growth through PR

By Ralph Tathagata Small and Medium Enterprises (SMEs) are considered the backbone...

Digitisation and power of mobile money

Globally, rapid digitisation has disrupted the financial industry through the advent...

Behind Sterling Bank’s Easter campaign controversy

By Zion Rufus There are creative concepts that sound fantastic in the boardroom...

5 Reasons marketing campaigns fail

By Zion Rufus Creating the perfect marketing campaign requires a lot of creativity...

How internet proliferation has contributed to growth of advertising market

The global internet advertising market which held a market size of USD 345.33 Million...

Why video is important for your business

Videos represent your brand. A short engaging video helps your brand develop a personal...

Empowering entrepreneurs the Coca-Cola way

As part of efforts to help youth and women fulfil their potentials, particularly...

Rethinking the future of PR and communications practice in Africa

By Godfrey Adejumoh The United Nations estimates that Africa has the youngest...

Top five relatable Mothers’ Day celebration ad by brands

By Elizabeth Olagunju "There is no role in life that is more essential than that...

Optimising the temperature of your traffic

By Ariyo Dolapo Most businesses are walking around trying to have relationships...