Category: Features

2021 is still going to be about Covid—Playhouse

By Zion Rufus No doubt, consumer behavior and the acceleration of digital transformation...

PR trends accelerated by Covid-19 pandemic

When some of us rang in the 2020 new year with loud cheers, raised glasses and 'twenty...

The new age of customer-centric brand marketing

  By Zion Rufus Brands across the globe are beginning to ditch the product-driven...

In-person experience is never going out of style— Tolulope Medebem

By Zion Rufus   “In-person experience is never going out of style; humans...

COVID-19’s silver lining for education in Africa

  By Robert E. Hinson (PhD) & Abena Asomaning Antwi (PhD) This is...

Using St. Valentine’s Day as touchpoint for brand love and loyalty

By Felicia Nwosu It’s Valentine, and time to dish out those Valentine’s Day...

Emergence of blended experience in experiential marketing

By Zion Rufus It is now a fact of history and a part of our lives that the...

Fintech trends to shape financial services in 2021

The year 2020 was not the greatest for many industries due to COVID-19. But interestingly,...

Leveraging the acceleration of in-game advertising in 2021

  By Zion Rufus To date, in-game advertising has been classified as a...

How to optimise influencer marketing for PR wins

By Stanley Olisa Advances in media technology and 21st-century business expectations,...