Features

Staying ahead of the curve via innovation

By Ralph Tathagata As the world crossed the two-year mark of COVID-19 pandemic,...

Diaper brands battle over market share

By Abimbola Mohammed Over the years there has been a complete shift from the usage...

Why persuasion, engagement, and entertainment are important for effective marketing

Some of the most vital strategies that marketers fail to include in their storytelling...

MTN’s We Move inspires young Nigerians to do more

By Ralph Tathagata Apart from influencing buying and consumption behaviour, marketing...

Accelerating SMEs’ growth through PR

By Ralph Tathagata Small and Medium Enterprises (SMEs) are considered the backbone...

Digitisation and power of mobile money

Globally, rapid digitisation has disrupted the financial industry through the advent...

Behind Sterling Bank’s Easter campaign controversy

By Zion Rufus There are creative concepts that sound fantastic in the boardroom...

5 Reasons marketing campaigns fail

By Zion Rufus Creating the perfect marketing campaign requires a lot of creativity...

How internet proliferation has contributed to growth of advertising market

The global internet advertising market which held a market size of USD 345.33 Million...

Why video is important for your business

Videos represent your brand. A short engaging video helps your brand develop a personal...