Category: Features

Leveraging ‘Experience Economy’ in a time like this

By Abimbola Mohammed Welcome to the Experience Economy, where businesses must...

Top 10 successful corporate brands over 100

By Zion Rufus There are more than a handful of Fortune-500...

Top 10 Nigerian PR agencies to watch in year 2021

By Ibidunni Banjoko Globally, Public Relations (PR) agencies help to build reputation...

Book launch: Why everybody needs Public Relations

By Lekan Otufodunrin The Experiencing Public Relations book has been launched...

Top players transforming the Nigerian FinTech ecosystem

By Zion Rufus Driven by increasing smartphone penetration, the surge in the demand...

Beyond a Smart City: What Eko Atlantic is doing for Lagos

By Zion Rufus From city-wide high-speed internet, proper network of water canal...

Government needs to do more to support local contractors – Adeyemo

  Mr. Kehinde Adegboyega Adeyemo, FNIQS, RQS, is the Managing Director/CEO...

Brands need new set of tools in the new normal

BRAND IN FOCUS The past year has been a prolonged game of catch-up for brands...

Why brands must tackle fake online freebies

By Zion Rufus Across the world, online coupons, vouchers, and giveaway scams are...

New media consumption habits and its effect on the future of advertising

By Ronan Redmond Extracts from talk delivered to AAAN 2021 Business Outlook webinar Let...