Category: Features

Building products based on customer needs: The LG Smart & Dual Inverter story

With the recent increase in the number of people working from home, the demand for...

Brand promotion: The romance between brand managers and celebrities

By Felicia Nwosu Nigeria, no doubt, is not just blessed with a population of over...

Affiliation and Nigeria’s Marketing Communication Industry

By Kasim Bakare The issue of affiliation and partnership in Nigeria's Marketing...

That the consumer is king is an understatement- Femi Adelusi

By Zion Rufus "That the consumer is king is an understatement" The above statement...

Tourism as promotional marketing tool

By Abimbola Mohammed Tourism is one of the world’s most important economic activities...

Is the marketing and advertising industry ready for a no-third-party-cookie future?

By Zion Rufus Earlier in March, Google announced its plans to phase out support...

Digital disruption heralds the future of out-of-home advertising

By Felicia Nwosu Technological advancement and digitisation has led to the transformation...

Burna Boy, Wizkid’s Grammys: Beyond the excitement, eulogies 

By Ibidunni Banjoko The excitement, felicitations and eulogies that greeted Burna...

Glo and use of storytelling in advertising

Several television commercials (TVCs) recently released by telecommunications company,...

Should your small business hire a Marketing Agency or build a Marketing Team?

As your small business grows, at some point you’ll need to take your marketing...