Category: Features

Big techs, social media giants and the shift to social commerce

By Zion Rufus   Fueled by the pandemic and the acceleration of social,...

Effects of Twitter ban on marketing and advertising in Nigeria

By Ibidunni Banjoko Twitter is a significant channel for marketing and advertising...

Brands & Marketing: Between profitability and sustainable environment

By Felicia Nwosu The need to have products that provide environmental, social...

Five reasons to use Instagram Reels Ads to grow reach and reel in engagement

If you want to learn how to increase your reach and engagement with your Instagram...

Riquesa Africa, a people first, brand always agency – Sandra Ajayi

Sandra Ajayi is the Chief Executive Officer at Riquesa Africa, a burgeoning 360-degree...

LIA Creative LIAisons 2021: Coaching is unlocking a person’s potential, helping them learn rather than teaching them

Story by: J Bonilla - Coach Mentees: 
Macdonald Iheme, Art Director, X3M Nigeria...

Conversions Marketing: Turning your “Prospects” to “Brand Loyalists”

The ultimate goal for every digital marketer is “conversion” i.e. moving leads,...

GDM: Leveraging technology for innovative consumer experience

By Kasim Bakare Innovation is the calling card of the future - Anna Eshoo Above...

Top 10 Out-of-Home agencies in Nigeria

By Felicia Nwosu Today’s advertising is mostly about standing out from competitors....

Digital advertising – a bug, a reality or myth?

Before now, incorporating digital into brands’ ad campaigns used to be done with...