Category: Features

How to build and retain brand trust in uncertain times

  Brand trust: Unanimously agreed as being the single most important metric...

Banking made simple

Raheem Akingbolu reviews the new FirstBank’s corporate website and reckons that...

PR practice: Digitise or die

By Ibidunni Banjoko The rise of technology has changed the communication industry...

My thoughts on 2021 consumer marketing trends-Lekan Lawal

Trial and error The global economy is still in a limbo as markets and businesses...

Top ten media buying agencies in Nigeria

By Abimbola Mohammed Media buying is the process of purchasing ad space across...

Top 100 Global B2B Marketing Leaders: Interswitch Group CMO, others receive international recognition

Cherry Eromosele, Group Chief Marketing and Communications Officer, Interswitch Group,...

9 in 10 adults in Africa willing to take personal action on sustainability issues— Mastercard

As Earth Day is observed around the world today, new research on sustainability,...

The battle of milk brands for market share

By Ibidunni Banjoko Milk is a staple food widely consumed by almost everyone across...

New media consumption habits and its effect on the future of advertising -Ronan Redmond

Extracts from talk delivered to AAAN 2021 Business Outlook webinar Let me just...

Gists, Jests & Jabs: Digital adspend, any need for a rethink?

We are no doubt in an unusual time. Indeed the season and the epoch are different....