Category: Features

Place of picture-taking in driving growth for the OOH industry

By Kingsley Onwukaeme “With the right picture, even the worst of billboards can...

A letter to Nigerian Public Relations practitioners

By Stanley Olisa Dear Nigerian PR practitioner, this is my 8th public relations...

FirstBank’s sponsored “First Class Material’’ continues to empower and celebrate the youth

First Bank of Nigeria Limited, Nigeria's premier and leading financial services provider...

How MARKETING EDGE Annual Summit & Awards stimulate IMC industry appetite for excellence

It has dawned on most stakeholders concerned with the recognition and rewarding of...

Onga deepens commitment to consumers, set to crown Nigeria’s Next Top Chef

  Onga, a culinary brand from the leading food and dairy company in Nigeria,...

How to leverage viral marketing for exponential growth

Viral marketing is a powerful tool that has the potential to dramatically increase...

Why agencies must look beyond social advertising

For the past several years, Google and Facebook have dominated digital advertising...

GOtv Nigeria, and its mission for indigenous languages

Great is the art of beginning, but one lesson many innovators have learned overtime...

America’s unease over China’s brand equity rise

By Tunde Animasaun For more than 30 years, America, after the break-up of the...

Big techs, social media giants and the shift to social commerce

By Zion Rufus   Fueled by the pandemic and the acceleration of social,...