Category: Features

Steve Babaeko @50: The making of the golden Nigerian advertising icon

When it comes to style, icons are basically soccer stars and music legends. More...

Redefining client-agency relationship via mutual trust, goodwill

By Felicia Nwosu In recent years, the agency-client relationship has morphed, and...

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over the...

How to craft a customer journey that converts customers to raving fans that want to do more business with you

By Zion Thompson Over the past 2 decades, marketing and how consumers engage and...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...

5 KPIs to measure the effectiveness of company strategies

Measuring the effectiveness of the strategies adopted and implemented by an organization...

Experts harp on optimization of Entertainment for Brand promotion

By Oghale Mafuru Entertainment has been an integral part of any successful marketing...

Stakeholders express divergent views on calls for mergers & acquisition in the IMC industry

By Kasim Bakare Stakeholders in the Integrated Marketing Communication (IMC) Industry...

Leveraging the digital and traditional marketing to get maximum result for advertising campaign

By Ibidunni Banjoko Digital is vital to the success of any marketing strategy. Or...

Bill and Melinda Gates: The unraveling of mega brands

The announcement of the parting of ways between Bill and Melinda Gates came as a...

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