Category: Features

Celebrating Amber @1

"This is the Lord’s doing; it is marvellous in our eyes." A year ago, you landed...

Brand equity is an intangible that’s worth real money

When the original Arthur Andersen shuttered in 2002 after facing a criminal indictment...

Collaboration: The ladder to grow brand’s reach

By Felicia Nwosu These days, businesses and organisations are faced with a lot of...

Data: The power to transform brands into icons

By Felicia Nwosu Marketing has experienced a revolutionary shift over the past few...

Brand Culture vs Brand Strategy

By Abimbola Mohammed Companies that succeed at creating a brand culture display...

Another shot in the arm for Adeduntan as FirstBank wins Global Banking and Finance’s Retail Banking CEO Award

While the age-old saying and philosophy of virtue being its own reward (or seeing...

Coca-Cola@135: A mega brand and its iconic campaigns

By Kasim Bakare Though beverage giant, Coca Cola may not have celebrated its 135th...

Make no mistake: PR is not Journalism and can’t be

By Stanley Olisa There is this growing trend of journalists infiltrating the public...

FirstBank: Nigeria’s premier eco-friendly financial brand

To maintain its eco-friendly corporate practices for sustainable environment, First...

Top promising agricultural companies in Nigeria

By Ibiduuni Banjoko Agricultural sector of the Nigerian economy has been adjudged...