Category: Features

LIA Creative LIAisons 2021: Coaching is unlocking a person’s potential, helping them learn rather than teaching them

Story by: J Bonilla - Coach Mentees: 
Macdonald Iheme, Art Director, X3M Nigeria...

Conversions Marketing: Turning your “Prospects” to “Brand Loyalists”

The ultimate goal for every digital marketer is “conversion” i.e. moving leads,...

GDM: Leveraging technology for innovative consumer experience

By Kasim Bakare Innovation is the calling card of the future - Anna Eshoo Above...

Top 10 Out-of-Home agencies in Nigeria

By Felicia Nwosu Today’s advertising is mostly about standing out from competitors....

Digital advertising – a bug, a reality or myth?

Before now, incorporating digital into brands’ ad campaigns used to be done with...

Sponsored by FirstBank: Eight contestants up for votes as The Voice Nigeria Season 3 holds second live show

By Israel Bolaji Eight contestants survived the heat and are up for viewers’...

How customers’ increased trust in FirstBank’s *894# USSD banking can boost the Financial Inclusion drive

The path to financial inclusion holds different marketplace barriers and opportunities...

Clients in-housing, a threat to Ad agencies?

BY ZION RUFUS It is no longer news that as brands are looking to in-source different...

Leveraging LinkedIn for personal branding: The PR perspective

By Stanley Olisa If you’re a professional and you don’t have presence on LinkedIn,...

Why every entrepreneur should build their own Marketing Agency

Marketing does more than just boost a company’s sales and entice customers to buy...