Features

Experiential marketing claims top spot among most successful marketing strategies

By Zion Rufus  They say that seeing is believing, but in today’s ever-evolving...

Insight: Africa’s marketing communications landscape soars, talent and innovation leads the charge

By Zion Rufus  The African marketing and advertising industry has undergone a remarkable...

Redefining the Out-of-Home Experience in Lagos with Artificial Intelligence

By Temitope Akande  OOH advertising refers to any form of advertising that reaches...

How two Nigerian brewing giants recorded N119.6bn losses in H1 2023

By Ralph Tathagata Following the protracted and multidimensional...

Premiumization propels global growth for RTD beverage market

By Joseph Ekeng Ready-to-Drink (RTD) beverages, once dismissed as sugary...

Coca-Cola’s world-class marketing strategy drives unprecedented growth

By Joseph Ekeng The Coca-Cola Company has credited its visionary initiatives...

Nigeria’s image problem requires strong national image regulatory body

By Zion Rufus  The international perception of Nigeria and Nigerians has been...

2023 so far: Top highlights, events and trends that shaped the last six months

By Zion Rufus  The year 2023 has been marked by significant events and transformations...

Yannick Kabangu advocates data-driven culture for African brands and advertisers

By Zion Rufus  First-party data has emerged as the lifeblood of modern marketing,...

Investors express willingness to tap into Nigeria’s non-alcoholic beer market

By Joseph Ekeng Investors are turning their attention to Nigeria's booming...