Category: Features

La Casera and Gala: Brand war or romance 

By  Elizabeth Olagunju How about a throwback to St Valentine's day. Today may...

Tall with giants

By Yomi Badejo-Okusanya From my early secondary school days, I have had a problem...

How brands scramble for Metaverse

The scramble for share of a new reality is underway. Interest in the Metaverse is...

Why brands need to focus on the ethical consumer

By Zion Rufus With the growing demand for sustainable products as the world evolves...

There’s a line between value proposition and brand positioning- Dolapo Otegbayi

By Zion Rufus As businesses continue to face stiff competition while they fight...

Blended experience is here to stay

By Zion Rufus It is now a fact of history and a part of our lives that the Coronavirus...

How to shape customer relationships in the new age of experience

Customers now are so different from those even a few years ago, with more technology...

How retailers are bringing the metaverse into the physical world

High-profile retailers are adding a digital layer to physical shopping, reimagining...

Will advertisers thrive in the post third party cookies era?

By Zion Rufus Google’s decision to axe its third party cookies has continued...

How Airtel revolutionized telecommunications in Africa

With formidable forces in the leadership team driving both the aggressive growth...