Features

MainOne drives digital inclusivity in Ghana, unites industry stakeholders

By Kingsley Odii In a forward-thinking move, leading connectivity and data center...

Modern retail surge sets stage for economic growth in Nigeria

By Joseph Ekeng In 2013, a prescient McKinsey report forecasted a $40...

Experts reinforce key distinctions of marketing beyond traditional advertising

By Zion Rufus  Renowned experts in the field of marketing communications have...

The rise of micro-influencers and their impact on digital marketing

By Oluwaseyi Lawal In the realm of various marketing approaches, influencer marketing...

Navigating inflation: How Nigerian businesses adapt to economic challenges

By Joseph Ekeng In a climate of escalating economic uncertainty, Nigerian...

Impact of delayed Siemens power project in Nigeria

By Joseph Ekeng Nigeria, Africa's largest economy and most populous...

Revolutionizing consumer perception: The new era of value-for-money brands

By Akonte Ekine Hello, Ekine! Why are you talking value for money? Are you saying...

Brands with successful co-marketing strategy

By Abimbola Mohammed When effectively executed, co-marketing strategy can be one...

The power of authenticity in brand storytelling

By Kingsley Odii In today’s fast-paced world where digital media dominates every...

Leveraging the power of user-generated content in marketing

By Oluwaseyi Lawal In the modern era of technology, user-generated content (UGC)...