Category: Features

Major highlights in IMC industry 2022

By Abimbola Mohammed In 2022, some agencies, brands, companies, media platforms...

Biggest account review in 2022

By Abimbola Mohammed 2021 was a great year, but 2022 seems to be a better year...

No hard and fast rule in strategic management

By Zion Rufus The first rule business marketers and entrepreneurs need to consider...

How agencies can optimize opportunities in 2023 despite economic headwinds

By Oghale Mafuru As the year winds down, organisations are taking a retrospective...

Throwback Thursday: Nostalgic Christmas TVC

By Abimbola Mohammed Christmas is an annual sacred Christian festival that commemorates...

Short-form video content, inclusive media planning takes center stage

By Zion Rufus Inclusive media planning, GenZ trends and highly engaging short-form...

Engaging with cultural sensitivities in advertising

By Ralph Tathagata As the debate over whether advertisers should abandon sites...

How to partner with influencers

When it comes to partnering with influencers, there are a few important qualities...

Ad agency boss Dele-Balogun plans to stop talent leakage in Lagos, Nigeria

Sponsored: One June day in 2020, during the peak of the COVID-19 lockdown in Nigeria,...

PR and political speech

By Nsikak Daniels “Novels and stories are sometimes very complex staging grounds...