Features

Drawing line between inclusive and divisive marketing, the Bud Light example

By Ralph Tathagata In the contemporary atomised world of digital marketing, brands...

Josh2Funny’s America’s Got Talent triumph highlights Nigeria’s influence in driving virality for global brands

By Zion Rufus …Are global brands exploiting Nigerians’ collective pride to fuel...

Can focus on rural markets resurrect Jumia’s fortunes?

Jumia has set sight on reversing its fortunes by focussing on rural e-commerce,...

CTV ad spend hits $26 billion globally, Nigeria’s promising landscape face adoption hurdles

By Zion Rufus  As viewers and advertisers continue to shift away from traditional...

Top lessons for business analysts from the Barbie, Oppenheimer marketing approach

By Zion Rufus  The movie industry is no stranger to smashing records, and the...

How Netflix is amplifying Africa’s storytelling with animation series

By Ralph Tathagata When it comes to storytelling, Africa has one of the best and...

Rising telecom investment in Africa is ushering in new business growth

By Joseph Ekeng In recent years a remarkable and transformative shift...

Loeries Student Expo 2023

Studying brand communications? In your final year? The Loeries Student Expo is the...

GSK: The travails of a mega brand

By Felicia Nwosu In the life of some brands, age matters. In the life of others,...

What GSK’s exit portends for Africa’s business landscape

By Joseph Ekeng In an unexpected twist, GlaxoSmithKline (GSK) UK, a key...