Category: Features

Brands making anniversary statements in 2023

By Felicia Nwosu 2023, for many consumers and brands is an iconic year as a number...

How AI, Robotics help brands engage consumers

By Kingsley Odii Over the years, the Nigerian marketing ecosystem has continued...

African beer market heats up as industry giants fight for supremacy

With the rise in beer consumption, brewery giants are locked in a fierce battle for...

10 ways digital technology can transform your business

Technology can be a powerful ally in driving corporate success. It may require slight...

Top 10 foreign distilled spirits in Nigeria

By Felicia Nwosu The Nigeria distilled spirit market has undoubtedly passed through...

PR: Delivering on brand promise

By Nsikak Daniels  "Not the maker of plans and promises, but rather the one who...

Nigeria’s alcoholic drinks ecommerce market to hit US$28.2 million in 2023

By Joseph Ekeng Nigeria's alcoholic drinks ecommerce market is on track to reach...

Throwback Thursday: Tribute to veteran journalists

By Abimbola Mohammed Journalists are recognized world-over as the fourth estate...

CURLLA redefines beauty services in Nigeria

By Kingsley Odii The long awaited and highly anticipated opening of CURLLA, a...

Nigerian smartphone market: winners and losers

By Joseph Ekeng The Nigerian smartphone market is a highly competitive one, with...