Category: Features

PR thrives on excellence, creativity and wisdom

By Nsikak Daniels "The more creative you are, the more divine you are." - Osho In...

Global AI market size estimated at US$ 119.78 bn in 2022

By Ibidunni Banjoko The global artificial intelligence (AI) market size was estimated...

Avoiding New Marketing Myopia, Returning Marketing to its Noble Roots

Keynote address at the Q1 2023 MARKETING EDGE Quarterly Virtual Summit, Lagos, Nigeria...

Weak China sales, low consumer demand to blame for Nike’s profit fall

By Joseph Ekeng United States sportswear giant, Nike, has declared a fall in its...

Unilever attributes strong performance in 2022 to sale of global tea business

By Joseph Ekeng In the last couple of years, Fast Moving Consumer Goods (FMCG) giant...

Terra unveils Shrimp Seasoning Cube

As the saying goes, variety is the spice of life. It is essentially nature’s driver...

Brands that will be affected by Unilever Nigeria’s exit of home and skincare business

By Joseph Ekeng Nigeria's leading Fast Consumer Moving Goods company, Unilever...

What’s behind Orange’s decision to suspend entry into Nigerian Market?

By Joseph Ekeng Until recently, there were some quiet whispers that telecommunication...

CWay Group targets young professionals in new social media campaign

By Joseph Ekeng Amidst growing concerns by consumers over rising inflation in...

Five key consumer trends brands can leverage for impact

Even though COVID-19 is now safely in the rear-view mirror of the global economies,...