Category: Features

How Nigerian marketing communication agencies are bridging widening skills gap 

At a time when the skills gap in the Nigerian IMC industry keeps widening, what...

Give Nigeria the wings to fly

By Tunde Animasaun The post 2023 general election sociopolitical climate has become...

The rise and rise of fintech in Nigeria

By Abimbola Mohammed With the rapid advancement in internet technology and the proliferation...

Gangs of Lagos movie: When creativity becomes de-marketing

The movie Gangs of Lagos has drawn a huge rebuke from the Lagos State Government...

Core and technical skills gaps marketers face in post-Covid era

The marketing profession has evolved so much in the last few years. With every advancement...

Tussle as mobile-banking, conventional banks jostle for wallet share

By Felicia Nwosu The popular saying, ‘Necessity is the mother of invention’...

3 Ways FMCG brands are adapting to inflation-inspired changes in consumer behaviour

By Joseph Ekeng Under an environment of steadily rising inflation, Nigerian consumers...

Brands, categories behind Unilever’s strong sales growth for 2022

By Joseph Ekeng With the global economies still affected by the supply chain crisis...

How Opay’s proactive investment paid off during naira crisis

By Joseph Ekeng The recent naira redesign crisis was a moment of acute turmoil for...

Rising power of entertainment channels to drive brand growth

The shift by internet users towards entertainment content provides opportunities...