Category: Features

Life Beer’s Turu Ugo Lota 2.0 exudes power of emotional connection

By Joseph Ekeng Life Continental Beer has released a new commercial titled...

Unilever Dirt is Good campaign that delivered 900% sales boost

By Joseph Ekeng Almost 20 years after Unilever launched the popular "Dirt is Good"...

The marketing campaign that transformed Pepsi into iconic brand

By Joseph Ekeng In the world of marketing, marketers are always on the lookout for...

Battle royale for Nigerian multi-million dollar video streaming industry

The top two video streaming platforms in the world have locked horns for the soul...

Throwback Thursday: Early Yoruba soap opera in Nigeria

By Abimbola Mohammed If you grew up in the 80s, there’s a good chance that you...

Staying focused on your mission

By Ajayi Anne Olubukola As God's children, we have one basic responsibility: to...

Japa Syndrome: Nigeria’s MarCom industry in crisis as brain drain spikes

Joseph Ekeng Like many other sectors in Nigeria, the Integrated Marketing Communications...

How Coca-Cola uses AI dispensers to understand consumer preferences

By Joseh Ekeng Coca-Cola markets and sells its brands in over 200 countries, but...

Controversial adverts that got people talking or banned

By Abimbola Mohammed Advertisement is a powerful tool used by marketers and agencies...

How Nigerian entertainers are leveraging Tik Tok

By Joseph Ekeng Without a doubt, Tik Tok is the fastest-growing social media...