Category: Features

Lagos, Centre of Excess: Critique or bellicosity

By Tunde Animasaun Sonala Olumhense is a respected and celebrated journalist who...

Barbie movie’s global marketing campaign reinforces power of brand-based storytelling

By Zion Rufus, Toyosi Oladapo  In this ever-evolving landscape of brand partnerships...

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...

Employers face post-traumatic stress reactions in recruitment efforts, expert debunks war on talent

By Zion Rufus The workforce landscape has undergone a significant transformation,...

Coke and Pepsi rival in RTD segment, launch alcoholic beverages

By Joseph Ekeng Two giants of the non-alcoholic beverage industry, Coca-Cola...

Harnessing digital growth in emerging markets with Meta – Jesudetan Onasanya

Jesudetan Onasanya speaks on harnessing digital growth channels during economic...

Traditional retail shops in Africa thrive amidst influx of modern retail brands

By Joseph Ekeng The African retail sector has emerged as a lucrative...

Tuvalu: Island nation on brink of extinction sparks hope for future of Metaverse

By Zion Rufus Amidst ongoing discussions about the viability of the metaverse and...

How AB InBev taps into African values, cultures to position global brands

By Joseph Ekeng AB InBev, the world's largest brewery, is making significant...

Discussion: 7 months down the hype, is OpenAI’s ChatGPT a hype or a fad?

By Zion Rufus Months after the initial hype that took over the entire tech landscape,...

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