Category: Features

Movies that shattered box office with power of marketing in last 2 quarters

By Abimbola Mohammed  The last few months have been rocky in the movie industry...

Nigerian banks record growth in HY1 2023 unaudited report

By Ibidunni Banjoko Nigerian banks have released their unaudited report for the...

How Nigeria’s economic headwinds impact major brands’ equities

By Felicia Nwosu As the war between Naira and foreign exchange, especially...

Insight: Crucial reasons behind failed marketing campaigns in the current era

By Zion Rufus In the year 2023, the landscape of public relations and marketing...

How integrated marketing communication drives brand growth, expands reach and impact

By Zion Rufus  In today’s competitive business landscape, brands that successfully...

Humor, earned media emerge twin forces propelling advertising’s future revolution

By Zion Rufus  How excited were you to wander the Palais again this year for the...

Pepsi launches #BetterwithPepsi campaign to challenge Coke’s reign

By Joseph Ekeng Pepsi is shaking up the beverage industry with its bold...

Experiential marketing claims top spot among most successful marketing strategies

By Zion Rufus  They say that seeing is believing, but in today’s ever-evolving...

Insight: Africa’s marketing communications landscape soars, talent and innovation leads the charge

By Zion Rufus  The African marketing and advertising industry has undergone a remarkable...

Redefining the Out-of-Home Experience in Lagos with Artificial Intelligence

By Temitope Akande  OOH advertising refers to any form of advertising that reaches...

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