Category: Features

CTV ad spend hits $26 billion globally, Nigeria’s promising landscape face adoption hurdles

By Zion Rufus  As viewers and advertisers continue to shift away from traditional...

Top lessons for business analysts from the Barbie, Oppenheimer marketing approach

By Zion Rufus  The movie industry is no stranger to smashing records, and the...

How Netflix is amplifying Africa’s storytelling with animation series

By Ralph Tathagata When it comes to storytelling, Africa has one of the best and...

Rising telecom investment in Africa is ushering in new business growth

By Joseph Ekeng In recent years a remarkable and transformative shift...

Loeries Student Expo 2023

Studying brand communications? In your final year? The Loeries Student Expo is the...

GSK: The travails of a mega brand

By Felicia Nwosu In the life of some brands, age matters. In the life of others,...

What GSK’s exit portends for Africa’s business landscape

By Joseph Ekeng In an unexpected twist, GlaxoSmithKline (GSK) UK, a key...

Uber’s success soars on tech strategy

By Felicia Nwosu Uber’s successful growth trajectory has continued to soar...

Hyper-Personalization, Dark Mode, Interactive AMP, key metrics shaping the future of email marketing

By Zion Rufus The second half of 2023 has ushered in a period of transformation...

Unraveling the misunderstood world of corporate communications

By Godfrey Adejumoh Communications and Sustainable Business is a professional...