Category: Features

Africa’s rising demand for infant milk challenges breastfeeding advocacy

By Joseph Ekeng Proper infant nutrition is crucial for a child's overall...

Throwback Thursday: Nostalgic candy brands

By Abimbola Mohammed Growing up, local sweets and snacks are some of the most enjoyed...

Consumers are willing to pay premium for ethically produced goods- Survey

By Zion Rufus  Ethical consumerism has emerged a powerful force driving purchasing...

MMM makes major comeback, retail media spurs demand for evidence-based planning

By Zion Rufus  Marketing Mix Modelling (MMM) is experiencing a major comeback...

Embracing AI is no longer optional for CMOs

By Zion Rufus Artificial intelligence has become the cornerstone of the next business...

Enhancing consumers’ brand experience through online footprints

By Felicia Nwosu Today’s consumers have been so empowered in their relationship...

Expert AI Tips: How to make the most of ChatGPT’s capabilities

By Zion Rufus With the rise of ChatGPT and its widespread popularity, many individuals...

Will Google stick to its 2024 plan for Third-Party Cookies phaseout?

By Zion Rufus  Google's decision to eliminate third-party cookies continues to...

Influence of culture and tradition on PR

By Nsikak Daniels "We seldom realize, for example, that our most private...

Golden Terra Soya Oil: Healthy oil making inroads into Nigerian kitchens

In recent years, the Nigerian culinary scene has witnessed a growing...