Category: Features

How online retail is changing the face of marketing

By Oluwaseyi Lawal In a world where digital transformation is the driving force...

“Optimus Bank is built to offer optimum banking experiences”

By Seun Johnson The ever-growing Nigerian banking space has again gained a new entrant...

MainOne drives digital inclusivity in Ghana, unites industry stakeholders

By Kingsley Odii In a forward-thinking move, leading connectivity and data center...

Modern retail surge sets stage for economic growth in Nigeria

By Joseph Ekeng In 2013, a prescient McKinsey report forecasted a $40...

Experts reinforce key distinctions of marketing beyond traditional advertising

By Zion Rufus  Renowned experts in the field of marketing communications have...

The rise of micro-influencers and their impact on digital marketing

By Oluwaseyi Lawal In the realm of various marketing approaches, influencer marketing...

Navigating inflation: How Nigerian businesses adapt to economic challenges

By Joseph Ekeng In a climate of escalating economic uncertainty, Nigerian...

Impact of delayed Siemens power project in Nigeria

By Joseph Ekeng Nigeria, Africa's largest economy and most populous...

Revolutionizing consumer perception: The new era of value-for-money brands

By Akonte Ekine Hello, Ekine! Why are you talking value for money? Are you saying...

Brands with successful co-marketing strategy

By Abimbola Mohammed When effectively executed, co-marketing strategy can be one...