Category: Features

How Nigerian brands leverage influencer marketing for growth

By Oluwaseyi Lawal In the dynamic realm of marketing, Nigerian brands...

“Let’s do digital right in 2024”, ADMARP President urges new era of impactful, results-oriented digital marketing

By Zion Rufus  While emphasizing a renewed focus on genuine business growth rather...

2024: Confidence in metaverse declines, investment in online video to grow exponentially

By Zion Rufus  The digital marketing landscape in 2024 is projected to be characterized...

Discordant tunes greet P&G’s exit from Nigeria

By Oluwaseyi Lawal The recent announcement by Procter & Gamble (P&G)...

Dominant media buying trends expected to redefine advertising in 2024

By Zion Rufus  The advertising landscape is undergoing a significant transformation...

New report explores Netflix’s growth challenges in the Nigerian market

By Joseph Ekeng In the dynamic world of Nollywood, Nigeria’s flourishing...

Strategic role of PR in managing CEOs in a disrupted era

By Godfrey Adejumoh The world is changing. The business landscape is shifting,...

Cardoso unveils economic blueprint in maiden CBN Governor speech

By Joseph Ekeng In a landmark policy address at the Chartered Institute...

So far: 5 brands that have succumbed to economic woes, exited the Nigerian market

By Oluwaseyi Lawal In recent years, the Nigerian economy has faced a number...

9 Fintech trailblazers whose careers were moulded at Interswitch

By Joseph Ekeng The influence of Interswitch alumni reverberates through...

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