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Category: Features

Time to rethink your ad agency model: 20 ways executives can create a more effective and inspiring creative agency

By Zion Rufus Today, we find ourselves at a crossroads where exceptional creativity...

Lessons for brands: What political advertising can teach us about impactful marketing

By Dolapo Otegbayi #SaturdayCampaignChronicles As a self-proclaimed advertising...

Wole Olanipekun: The making of a legal brand icon

By John Ajayi Chief Wole Olanipekun, SAN, a former President of the Nigerian Bar...

Adebayo Alli: Steering Guinness Nigeria towards a new era of excellence

By Seun Johnson With the recent appointment of Adebayo Alli as Chief Executive...

The world’s ten largest media companies by market capitalization in 2024

By Zion Rufus In 2024, media convergence has transformed how the world's largest...

Revisiting Nigeria’s marketing communications industry: Progress, challenges, and the road ahead

By Zion Rufus  The second half of 2024 signals a promising trajectory for Nigeria’s...

50 Years of legacy: Coleman’s story of succession plan, enduring impact

In this interview with the Managing Director of Coleman Technical Industries Limited,...

Paris Olympics: A golden opportunity for brand, marketing innovation

By Ralph Tathagata All eyes are on the forthcoming 2024 Paris Olympic and Paralympic...

Battle for mindshare: Nigeria’s seasoning market heats up

By Ibidunni Banjoko In Nigeria's bustling and competitive seasoning market, a...

Legacy brands revamp marketing strategies

By Felicia Nwosu In response to economic hardships and shifting consumer trends,...