Category: Features

Harnessing the power of storytelling in tech marketing

By Oluwaseyi Lawal In the bustling tech landscape, grabbing attention...

Leveraging sponsorship as catalytic tool for fostering engagement

By Felicia Nwosu Future-thinking and innovative brands have continued to leverage...

Media and Entertainment Industry to surpass $1trillion valuation in 2024

By Zion Rufus  The media and entertainment industry are on track to achieve a groundbreaking...

How generative AI is changing the face of marketing

By Oluwaseyi Lawal The marketing landscape undergoes frequent transformations,...

How beer market navigated complexities of global economy in 2023

By Joseph Ekeng The global beer market encountered unforeseen challenges...

Opinion overload threatens to eclipse impactful messaging, can IMC professionals cut through the noise?

By Zion Rufus Recently, Greg McKeown's quote got me thinking about how social...

C-suite executives to watch in Nigeria’s out-of-home advertising industry in 2024

By Felicia Nwosu Amid continued global uncertainty that trailed the out-gone year,...

Top Socially Responsible agencies with consistent and impactful CSR efforts

By Felicia Nwosu In a world of fierce competition among agencies, many have come to...

2024 marketing spend trends for brands

Oluwaseyi Lawal The amount a business allocates to marketing is entirely...

How internet users’ penetration enhances digital marketing, e-commerce

By Seun Johnson The rise of internet users’ penetration in Nigeria has...