Category: Features

LinkedIn mass layoff reflects economic reality in 2023

By Seun Johnson For the second time in a row this year, LinkedIn, the...

Why Israel-Hamas conflict raises concerns for Nigeria’s economy

By Joseph Ekeng In a shocking turn of events, the Israeli-Hamas conflict,...

ROI and growth of Influencer Marketing in Africa

By Oluwaseyi Lawal The global influencer marketing market was valued at $16.4...

Erisco Food’s N5b lawsuit against customer and position of consumer rights

By Seun Johnson Erisco Foods Nigeria Limited is currenty fighting a hard...

Why is mental health a hot topic for Gen Z and Millennials? What marketers need to know

By Zion Rufus Why are Gen Z and millennials increasingly talking about mental health,...

Customer Service, key to business and national prosperity

By Ehimare Omoike The role of customer service in organizational growth cannot be...

Leveraging Augmented Reality advertising to enhance customer experience

By Oluwaseyi Lawal In the dynamic landscape of digital marketing, staying ahead...

How Arla Dano’s “No Limits” TV commercial continues to evoke endless possibilities

With a bold and motivational tagline of "Go For It" in the TV commercial of Arla...

POV trend goes viral: Influencer marketing’s new secret weapon

By Oluwaseyi Lawal The point-of-view (POV) trend is taking influencer marketing...

Content syndication: A winning formula for brands and influencers

By Oluwaseyi Lawal Content syndication is the process of sharing content across...