Category: Features

Shrinkflation, price hike underscore brands’ struggle to navigate economic crunch

By Seun Johnson The burden on the Nigerian brands to survive the current economic...

YouTube’s new policy against misleading content: A Nigerian perspective

By Oluwaseyi Lawal YouTube, the world’s most popular video-sharing service, recently...

Anticipating a rebound, 61% of companies foresee improved business performance in 2024

By Zion Rufus  In the latter half of 2022, unsettling forecasts of a looming...

How Nigerian brands are introducing economy packs to lessen hardship

By Oluwaseyi Lawal In a classic Bottom of the Pyramid (BOP) fashion, amid...

Marketers tackle polarization, 13% advocate shift from purpose-driven strategies

By Zion Rufus  In the wake of increased pressure and challenge of balancing brand...

Two new sherrifs in town to determine future of Out-of-Home in Lagos

By Felicia Nwosu It has been a coincidental new dawn for the Lagos State Signage...

How rising tide of fraud poses threat to Nigerian fintech landscape

By Joseph Ekeng In the fast growing landscape of Nigerian fintech, a...

Why brands leverage end-of-year celebrations for strategic alliances

By Zion Rufus  As the year draws to a close, the convergence of brands and year-end...

How loyalty programmes are evolving in Nigeria amid trends

By Oluwaseyi Lawal In the dynamic landscape of consumerism, loyalty programmes...

Global advertising to top $1 trillion in 2024

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost...

Marketing Edge Magazine © 2025 / All Rights Reserved