Category: Features

Global news giants strategically leverage puzzle games, amass over 800 million online visits

By Zion Rufus  The surge in online puzzle game visits, particularly on news sites...

The diminishing appeal of in-house marketing operations

By Joseph Ekeng The upheaval brought about by the Covid-19 pandemic has...

How short form video is reshaping advertising

By Oluwaseyi Lawal In the age of shrinking attention spans and ever-scrolling...

AB InBev’s premiumization strategy boosts revenue, market penetration

By Joseph Ekeng Anheuser-Busch InBev (AB InBev), a globally renowned...

Inflation: Does your brand equity justify your price point?

By Zion Rufus  -Brand managers must understand that the justification of a price...

Amidst challenges, AI is reshaping the advertising landscape in Africa

By Joseph Ekeng In the bustling cities of Africa, a quiet revolution...

“If Content is King, how many have we crowned?,” Yinka Adebayo, mediareachOMD Group executive director

By Zion Rufus  -Nigeria's creative landscape thrives, yet content recognition lags...

Throwback Thursday: Nostalgic Valentine’s Day commercials

By Abimbola Mohammed Globally, Saint Valentine's Day is a season to show...

Executives Debate: Does brand love translate to financial ROI?

By Zion Rufus  As we stand at the precipice of a potential recession, projected...

34th Africa Cup of Nations: 8 unforgettable records that were broken

By Zion Rufus  They say the elephant never forgets, but it seems it overlooked...

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