Category: Features

Beverage alcohol e-commerce shifts from Covid boom to sustainable growth

By Anietie Udoh In a comprehensive report recently released by the International...

Ronan Redmond: The making of a Media Personality of The Year

By Zion Rufus  Ronan Redmond, the Commercial Director at TVC Communications,...

Hegarty champions creativity as ‘Green Fuel’ to transform advertising for a sustainable world

By Zion Rufus  The landscape of advertising is facing a profound shift as the climate...

Product launches defying 2023’s economic challenges in Nigeria

By Ibidunni Banjoko Despite the challenges posed by inflation in 2023, Nigerian...

Gen Z marketing trends to implement in 2024

By Ibidunni Banjoko No doubt that Gen Z’s buying power is growing,...

Likely trends in global influencer marketing landscape in 2024

By Ibidunni Banjoko As the 2023 global influencer marketing platform market hit...

How modern technology is rewriting the rules of marketing

By Christopher Tompkins  Over the past decade, we've witnessed a whirlwind of transformative...

How Nigerian brands leverage influencer marketing for growth

By Oluwaseyi Lawal In the dynamic realm of marketing, Nigerian brands...

“Let’s do digital right in 2024”, ADMARP President urges new era of impactful, results-oriented digital marketing

By Zion Rufus  While emphasizing a renewed focus on genuine business growth rather...

2024: Confidence in metaverse declines, investment in online video to grow exponentially

By Zion Rufus  The digital marketing landscape in 2024 is projected to be characterized...

Marketing Edge Magazine © 2025 / All Rights Reserved