Category: Features

Strategic role of PR in managing CEOs in a disrupted era

By Godfrey Adejumoh The world is changing. The business landscape is shifting,...

Cardoso unveils economic blueprint in maiden CBN Governor speech

By Joseph Ekeng In a landmark policy address at the Chartered Institute...

So far: 5 brands that have succumbed to economic woes, exited the Nigerian market

By Oluwaseyi Lawal In recent years, the Nigerian economy has faced a number...

9 Fintech trailblazers whose careers were moulded at Interswitch

By Joseph Ekeng The influence of Interswitch alumni reverberates through...

Leading brands embrace expansion strategy to meet market demands

By Ibidunni Banjoko In response to dynamic market shifts and evolving consumer...

How consumer-centric brands maximise festive marketing strategy

By Abimbola Mohammed Christmas season is one time of the year when people make...

Can we survive the “Attack” of Big Tech?

By Azu Ishiekwene “Every morning a lion wakes up, it knows it must run faster...

Shrinkflation, price hike underscore brands’ struggle to navigate economic crunch

By Seun Johnson The burden on the Nigerian brands to survive the current economic...

YouTube’s new policy against misleading content: A Nigerian perspective

By Oluwaseyi Lawal YouTube, the world’s most popular video-sharing service, recently...

Anticipating a rebound, 61% of companies foresee improved business performance in 2024

By Zion Rufus  In the latter half of 2022, unsettling forecasts of a looming...

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