Category: Features

Product launches defying 2023’s economic challenges in Nigeria

By Ibidunni Banjoko Despite the challenges posed by inflation in 2023, Nigerian...

Gen Z marketing trends to implement in 2024

By Ibidunni Banjoko No doubt that Gen Z’s buying power is growing,...

Likely trends in global influencer marketing landscape in 2024

By Ibidunni Banjoko As the 2023 global influencer marketing platform market hit...

How modern technology is rewriting the rules of marketing

By Christopher Tompkins  Over the past decade, we've witnessed a whirlwind of transformative...

How Nigerian brands leverage influencer marketing for growth

By Oluwaseyi Lawal In the dynamic realm of marketing, Nigerian brands...

“Let’s do digital right in 2024”, ADMARP President urges new era of impactful, results-oriented digital marketing

By Zion Rufus  While emphasizing a renewed focus on genuine business growth rather...

2024: Confidence in metaverse declines, investment in online video to grow exponentially

By Zion Rufus  The digital marketing landscape in 2024 is projected to be characterized...

Discordant tunes greet P&G’s exit from Nigeria

By Oluwaseyi Lawal The recent announcement by Procter & Gamble (P&G)...

Dominant media buying trends expected to redefine advertising in 2024

By Zion Rufus  The advertising landscape is undergoing a significant transformation...

New report explores Netflix’s growth challenges in the Nigerian market

By Joseph Ekeng In the dynamic world of Nollywood, Nigeria’s flourishing...

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