Category: Features

Attention measurement faces crossroads in 2024, new insights reveal challenges

By Zion Rufus  Initially predicted as a pivotal year for attention metrics, surpassing...

C-Suite Executives to watch in 2024

By Zion Rufus, Felicia Nwosu With businesses anticipating substantial growth in...

How Nigeria can leverage global disruptions to revitalize its economy

By Zion Rufus  Recent conflicts in the Middle East and Russia's invasion of Ukraine...

Navigating Nigeria’s consumer landscape: key trends that defined 2023

By Anietie Udoh In the crucible of economic challenges and evolving priorities,...

Adeduntan: FirstBank is future-proof and remains committed to the gold standard of excellence in banking

-With over 4.6 trillion-naira loans to customers in Q3 2023, FirstBank is committed...

Marketers must expand beyond marketing communications or risk boardroom irrelevance- Olu Akanmu

By Zion Rufus  Over the last few years, we have seen the term “marketing”...

“The future is mixed reality,” Akinlabi ‘Phisha’ Akinbulumo

By Zion Rufus    Technology is fast leading us into an era where mixed reality...

Navigating Turbulence: Companies that exited Nigeria in 2023

By Anietie Udoh In the crucible of economic challenges, the year 2023...

Paperisation, the new mantra of premium brands

By Felicia Nwosu The emergence of paperisation in recent times has shown that...

Analyst predicts 10 marketing trends that will drive business growth in 2024

By Seun Johnson Lomit Patel, a member of Forbes Business Development Council,...

Marketing Edge Magazine © 2025 / All Rights Reserved