Category: Features

Navigating Nigeria’s consumer landscape: key trends that defined 2023

By Anietie Udoh In the crucible of economic challenges and evolving priorities,...

Adeduntan: FirstBank is future-proof and remains committed to the gold standard of excellence in banking

-With over 4.6 trillion-naira loans to customers in Q3 2023, FirstBank is committed...

Marketers must expand beyond marketing communications or risk boardroom irrelevance- Olu Akanmu

By Zion Rufus  Over the last few years, we have seen the term “marketing”...

“The future is mixed reality,” Akinlabi ‘Phisha’ Akinbulumo

By Zion Rufus    Technology is fast leading us into an era where mixed reality...

Navigating Turbulence: Companies that exited Nigeria in 2023

By Anietie Udoh In the crucible of economic challenges, the year 2023...

Paperisation, the new mantra of premium brands

By Felicia Nwosu The emergence of paperisation in recent times has shown that...

Analyst predicts 10 marketing trends that will drive business growth in 2024

By Seun Johnson Lomit Patel, a member of Forbes Business Development Council,...

Beverage alcohol e-commerce shifts from Covid boom to sustainable growth

By Anietie Udoh In a comprehensive report recently released by the International...

Ronan Redmond: The making of a Media Personality of The Year

By Zion Rufus  Ronan Redmond, the Commercial Director at TVC Communications,...

Hegarty champions creativity as ‘Green Fuel’ to transform advertising for a sustainable world

By Zion Rufus  The landscape of advertising is facing a profound shift as the climate...

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