Category: Features

Lessons for brands: What political advertising can teach us about impactful marketing

3 minutes read |
Published 9 months ago

By Dolapo Otegbayi #SaturdayCampaignChronicles As a self-proclaimed advertising...

Wole Olanipekun: The making of a legal brand icon

13 minutes read |
Published 9 months ago

By John Ajayi Chief Wole Olanipekun, SAN, a former President of the Nigerian Bar...

Adebayo Alli: Steering Guinness Nigeria towards a new era of excellence

4 minutes read |
Published 9 months ago

By Seun Johnson With the recent appointment of Adebayo Alli as Chief Executive...

The world’s ten largest media companies by market capitalization in 2024

4 minutes read |
Published 9 months ago

By Zion Rufus In 2024, media convergence has transformed how the world's largest...

Revisiting Nigeria’s marketing communications industry: Progress, challenges, and the road ahead

11 minutes read |
Published 9 months ago

By Zion Rufus The second half of 2024 signals a promising trajectory for Nigeria’s...

50 Years of legacy: Coleman’s story of succession plan, enduring impact

3 minutes read |
Published 9 months ago

In this interview with the Managing Director of Coleman Technical Industries Limited,...

Paris Olympics: A golden opportunity for brand, marketing innovation

5 minutes read |
Published 9 months ago

By Ralph Tathagata All eyes are on the forthcoming 2024 Paris Olympic and Paralympic...

Battle for mindshare: Nigeria’s seasoning market heats up

4 minutes read |
Published 10 months ago

By Ibidunni Banjoko In Nigeria's bustling and competitive seasoning market, a...

Legacy brands revamp marketing strategies

3 minutes read |
Published 10 months ago

By Felicia Nwosu In response to economic hardships and shifting consumer trends,...

Stacey Mukasa: A passionate brand builder and mentor for multicultural future leaders

3 minutes read |
Published 10 months ago

By Anietie Udoh At the recently concluded Cannes Lions Festival of Creativity...

1
…
12
13
14
15
16
…
146