Category: Features

Brands leveraging music to deepen market penetration

By Felicia Nwosu Across the global market, brands have continued to leverage consumers’...

Bridging digital divide to enhance consumers’ experience in 2024

By Seen Johnson Since the start of year 2024, the business landscape has...

Analyzing the fallout: Unilever’s exit and Nigeria’s economic outlook

By Joseph Ekeng Unilever Nigeria, a stalwart in the consumer goods industry,...

Leveraging Super Eagles’ performance at AFCON to drive brand visibility, ROI

By Seun Johnson Since January 15th 2024, the Africa Cup of Nations...

Harnessing the power of storytelling in tech marketing

By Oluwaseyi Lawal In the bustling tech landscape, grabbing attention...

Leveraging sponsorship as catalytic tool for fostering engagement

By Felicia Nwosu Future-thinking and innovative brands have continued to leverage...

Media and Entertainment Industry to surpass $1trillion valuation in 2024

By Zion Rufus  The media and entertainment industry are on track to achieve a groundbreaking...

How generative AI is changing the face of marketing

By Oluwaseyi Lawal The marketing landscape undergoes frequent transformations,...

How beer market navigated complexities of global economy in 2023

By Joseph Ekeng The global beer market encountered unforeseen challenges...

Opinion overload threatens to eclipse impactful messaging, can IMC professionals cut through the noise?

By Zion Rufus Recently, Greg McKeown's quote got me thinking about how social...

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