Category: Features

AB InBev’s premiumization strategy boosts revenue, market penetration

By Joseph Ekeng Anheuser-Busch InBev (AB InBev), a globally renowned...

Inflation: Does your brand equity justify your price point?

By Zion Rufus  -Brand managers must understand that the justification of a price...

Amidst challenges, AI is reshaping the advertising landscape in Africa

By Joseph Ekeng In the bustling cities of Africa, a quiet revolution...

“If Content is King, how many have we crowned?,” Yinka Adebayo, mediareachOMD Group executive director

By Zion Rufus  -Nigeria's creative landscape thrives, yet content recognition lags...

Throwback Thursday: Nostalgic Valentine’s Day commercials

By Abimbola Mohammed Globally, Saint Valentine's Day is a season to show...

Executives Debate: Does brand love translate to financial ROI?

By Zion Rufus  As we stand at the precipice of a potential recession, projected...

34th Africa Cup of Nations: 8 unforgettable records that were broken

By Zion Rufus  They say the elephant never forgets, but it seems it overlooked...

Cola War: The battle royale continues

By Zion Rufus  The cola wars have evolved, with Nigeria as the vibrant stage...

10 highly sought-after tech skills for 2024

By Zion Rufus  To ensure continued relevance and success across industries, professionals...

20 brands catching Gen Z’s attention right now

By Abimbola Mohammed The oldest members of GenZ are fast entering their late 20s,...