Category: Features

Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran The downward spiral of traditional advertising’s effectiveness started...

MultiChoice: Leveraging Technology To Enhance Customer Experience

By Tomide Adeyeye These days, experience is everything when it comes to business....

How the modern office is killing our creativity

New ideas often spring to mind in places of solitude, which are rare in the workplace Veteran...

Emma Addo-Owusu: Changing the face of Personal Branding in Ghana

By Haulat Afolabi Like a diamond in the sun, Mrs. Emma Addo-Owusu glowed, as she...

Why strategy is key for SMEs, says Boye Adefila

Strategic thinking, planning and direction with top notch execution is key and critical...

How Molfix won the diaper battle

Molfix, the flagship brand of Hayat Kimya which was launched into the Nigerian market...

How Teleology emerged the preferred bidder for 9mobile

The tides began to turn June last year after the exit of Mubadala Development Company...

JKF’s Second Coming: Pathway to Unfinished Business

By John Ajayi “A great man is a torch in the darkness, a beacon in superstition’s...

Flour Mills of Nigeria Plc: Succeeding against competitive odds

Flour Mills of Nigeria is clearly Nigeria’s foremost food business. And in a bid...

Leading and Surviving as a PR Strategist in a VUCA World

The impact of technology in every sphere of life; across age strata, industries and...