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Category: Features

Why and how you need to redesign your marketing measurement

Brands’ usual approach to modelling marketing effectiveness is through multi-touch...

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort and business's...

Will the promiscuous relationship between clients and agencies ever end?

Don’t get me wrong - I love a great metaphor. But to be great it needs to work...

MTN launches 5G Innovative technology in Nigeria’s Market

Telecoms giant, MTN Nigeria has unveiled its latest 5th G Technology application...

How marketers can navigate the new age of the internet

The promise of the internet has, arguably, not yet been fully realised. You tend...

The power of nostalgia for building brands

Nostalgia has always been a powerful force in marketing and its potency doesn’t...

Which touchpoints deliver the most brand ROI?

Brands are the sum of all experiences with a product. Paid media contributes, on...

Why do agencies find it so difficult to tell their own stories?

Over the past two decades, I have seen more than a thousand agency credentials presentations,...

Why men’s advertising is in crisis

We’re all part of the problem, every one of us. Hand on heart, who among us in...

Why marketers need to understand their customers as citizens

It may sound crazy, but a single tweet brought the NBA into a raging protest movement...