Category: Features

Has marketing lost its bottle?

From short-termism and risk aversion to misguidedly exploiting an oversupplied agency...

Why brands are becoming publishers

You don’t have to look far to see that direct-to-consumer companies are dining...

5 Mistakes grown-up brand blogs shouldn’t make

You have researched your target market and defined your reader personas and you publish...

What’s your brand body language?

In 1971 “Silent Messages” by Albert Mehrabian was published creating one of the...

The customer, vendor, and agency equilateral triangle

It’s all about relationships, trust, and open channels of communication. A collaborative...

We foster the culture of high standard in Nigerian businesses – Dr Nneka Ebru Okpe

Knowing how to build and run a really solid business and be successful at it does...

Five ways of creating true client-agency partnership by breaking the norms

Earlier in the year, I had the opportunity of experiencing true client/agency partnership...

How to produce a marketing video for a brand

As a film and TV creative professional, I've picked up a few tricks on how to make...

Enhancing customer experience with automation

Customer experience is a growing priority for organisations (as it should be) as...

PR and marketing: Worlds that merge to unite

Today, the worlds of PR, marketing and advertising are connected in more than one...