Category: Features

5 Storytelling trends marketing leaders should know about

From video to VR, social media and beyond, there is a host of mediums through which...

Global Creative Contests: whither Nigeria IMC professionals?

Like the FIFA World Cup, Cannes Lions is the turf of champions; attracting thousands...

The battle of bike ride-hailing taxi in Lagos market

Unbranded and madcap motorcycle taxis have been around in Nigeria and most parts...

CMO to CEO: ‘The numbers will only rise if marketers become more commercial’

Marketers struggle to progress to CEO because they focus too much on marketing rather...

How taking a stand is helping brands tackle negativity

Marriott and Pinterest have had to deal with fierce criticism – albeit for very...

Consumers will spend 800 hours using mobile internet devices this year

People around the world will spend an average of 800 hours using the mobile internet...

Are brands measuring the impact of creativity?

An exclusive study by Marketing Week finds that while almost two-thirds of marketers...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...

Creative awards remind brands of the need to take risks

While advertising awards have little commercial value to clients, they at least remind...

Why PR remains the weakest link in Nigeria’s IMC mix

By DANIEL ETEGHE Despite the fact that modern Public Relations practice is about...