Category: Features

4 ways brands can incorporate chat messaging into marketing strategy

Chat messaging has become an effective communication channel between customers and...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...

The future of advertising could be staring you in the face

Now we have the ability to put ourselves in our favourite films by uploading a single...

Avoid disruption, reach ‘techquilibrium’ in any industry

The opening keynote of Gartner Symposium 2019 was a comprehensive session on 'winning...

Today’s experiential marketing is all about content creation

Experiential marketing starts from a narrative. Events marketing, on the other hand,...

Five skills brand managers need to survive the 4th industrial revolution

There have been plenty of predictions surrounding the fourth industrial revolution...

5 Ways to make the most of reviews

Are you having a hard time getting reviews? Or get so many that you aren't sure what...

The Tecno’s Transsion 48.7% market share in Africa

This is huge – Tecno parent company, China-based Transsion Holdings, now commands...

How data visualisation improves PR communication

Data visualisations – the new-fangled term that refers to charts, graphs and other...

Bigi vs Coca-Cola: The battle for soft drink supremacy in Nigeria

The growing consensus amongst local analysts is that Bigi (a fast-rising indigenous...