Features

Six strategies to immunize your agency against a pandemic

The economic and societal impact of COVID-19 means brands and businesses around the...

How to train your marketeer

Last week I was invited by Abiodun Ajiborode, aka ‘Life Coach’ to join him for...

How Covid-19 is impacting Coca-Cola

Shares of the Coca-Cola Company (NYSE:KO) are up 4% this week, as investors have...

Wanted for PR professionals: A Covid-19 communications protocol

My firm, Mediacraft Associates, has just received a brief regarding a situation in...

FirstBank stays ahead of Covid-19, keeps faith with customers

Amid shuttering of social activities especially commercial services, through various...

Nigeria advertising sector: Path to growth

The advertising industry in Nigeria must use this unique period of buffeting from...

Nigerians are worried over impact of Covid-19 on the economy than falling sick, says Kantar

There are high and growing levels of concern about Covid-19, and the associated impact...

Covid-19: FirstBank’s FirstMonie leads the pace in Agent Banking

In this COVID-19 era where movement is restricted in some major parts of the world...

How marketers can manage Covid-19 crisis and plan for the future

The Covid-19 crisis is unprecedented. As companies try to get their arms around the...

The science of live videos and the art of getting it right

Watching Andrea Bocelli live, on Sunday, April 12, 2020, was so surreal! But what...