Category: Features

CMO to CEO: ‘The numbers will only rise if marketers become more commercial’

Marketers struggle to progress to CEO because they focus too much on marketing rather...

How taking a stand is helping brands tackle negativity

Marriott and Pinterest have had to deal with fierce criticism – albeit for very...

Consumers will spend 800 hours using mobile internet devices this year

People around the world will spend an average of 800 hours using the mobile internet...

Are brands measuring the impact of creativity?

An exclusive study by Marketing Week finds that while almost two-thirds of marketers...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...

Creative awards remind brands of the need to take risks

While advertising awards have little commercial value to clients, they at least remind...

Why PR remains the weakest link in Nigeria’s IMC mix

By DANIEL ETEGHE Despite the fact that modern Public Relations practice is about...

Opera releases ‘State of Mobile Web Report’ for Africa

Opera releases 'State of Mobile Web Report' for Africa Opera has released its...

How brands can grow in a volatile marketing world

BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain...

Media Worth insists on court pronouncement in litigation against JC Decaux …Hearing resumes today

The proposed overtures by JC Decaux to settle out of court with Media Worth Advertising...