Category: Features

From viral videos to taxation: Nigeria’s struggle to regulate digital creativity

By Joseph Ekeng In the bustling landscape of Nigeria’s digital realm,...

How B2B marketers can integrate Generative AI

By Oluwaseyi Lawal In the rapidly evolving landscape of B2B marketing,...

Winning strategies for stakeholders management

By: Godfrey Adejumoh The government controls the issuance of business operating...

How MultiChoice empowers Nigerian youth through creative investment

By Ralph Tathagata As global populations age, Africa remains a bastion of youthful...

Global news giants strategically leverage puzzle games, amass over 800 million online visits

By Zion Rufus  The surge in online puzzle game visits, particularly on news sites...

The diminishing appeal of in-house marketing operations

By Joseph Ekeng The upheaval brought about by the Covid-19 pandemic has...

How short form video is reshaping advertising

By Oluwaseyi Lawal In the age of shrinking attention spans and ever-scrolling...

AB InBev’s premiumization strategy boosts revenue, market penetration

By Joseph Ekeng Anheuser-Busch InBev (AB InBev), a globally renowned...

Inflation: Does your brand equity justify your price point?

By Zion Rufus  -Brand managers must understand that the justification of a price...

Amidst challenges, AI is reshaping the advertising landscape in Africa

By Joseph Ekeng In the bustling cities of Africa, a quiet revolution...

Marketing Edge Magazine © 2024 / All Rights Reserved