Category: Features

New Cannes influencer categories are reshaping marketing and advertising

By Ralph Tathagata The global integrated marketing communication landscape is...

Harnessing digital disruption in forging new advertising paradigm

By Felicia Nwosu Today, there is no doubt that the advertising landscape is undergoing...

How Nigerian creative agencies are pushing beyond modern frontiers

By Seun Johnson With the help of technologies, storytelling and cultural heritage,...

Leveraging USP as strategic tool to meet consumer needs amid economic challenges

By Felicia Nwosu In a challenging economic environment marked by shrinking consumer...

Beyond creativity: the business of building brands that last

By Damilola Dania When people think of marketing success, they often picture the...

Valentine’s Day: How brands turn romance into marketing gold

By Mofeoluwa Awe Love is a powerful emotion, and on Valentine’s Day, it becomes...

Key factors brands consider when selecting influencers

By Seun Johnson While influencer advertising has become a powerful and dependable...

NYF Announces the Inaugural NYF Lady Liberty Leadership Program

New York, NY – February 11, 2025 – New York Festivals Advertising Awards, NYF...

“Me Too” Syndrome: The dark side of influencer marketing in Nigeria

By Abimbola Mohammed Influencer marketing has become an indispensable tool in...

3 Nigerian brands stepping into the Super Bowl Playbook 2025

By Seun Johnson Since January 15, 1967, when the first match was played in front...