Category: Features

Why Uber fired 400 marketers

News of Uber’s summertime sackings broke recently. An internal memo sent by chief...

Creating the right structure in building a global brand

What do you consider your business to be? A Lemonade stand? A small business? A medium-size...

Inside CEO John Stankey’s ‘Action Oriented’ approach to reposition WarnerMedia

Months after AT&T agreed to buy Time Warner, senior leaders from HBO, Warner...

WhatsApp played a big role in the Nigerian election. Not all of it was bad

There is growing concern about the potential for the message and media sharing platform,...

Re-energising your brand: Lessons from Kodak

Building a brand is an ongoing process that requires consistent monitoring and flexibility...

Experiential marketing: The next stage for storytelling

Intermarketing’s Simon Long spins a yarn about why brands that are living their...

Businesses need to overcome legacy thinking to innovate

When offering sage career or life advice to angst-filled youngsters pondering their...

Glo brings back gossipy Amebo in new TVC to amplify voice plan

It was a character she internalised with aplomb. Ibidun Allison played her role as...

CMOs shift focus away from customer experience

Anew survey finds that CMOs are shifting customer experience down the priority list...

The rise of software developers in Nigeria

Technology is playing a vital role in the transitioning of Nigeria from the sidelines...