Category: Features

Building a start-up design and communication agency in tough economic climate

Starting a business is hard under any set of circumstances. If you’re building...

Africa’s digital potential

Africa's young population could be its greatest asset in an age where many other...

How FMCG brands can keep up with smaller and nimbler brands

The ease with which social media allows consumers to share their views on a particular...

How to move past vanity metrics and measure what matters

Marketing teams everywhere feel the pressure to show that they are contributing to...

The billionaire’s bible: It’s not everyone’s goal to be a billionaire

It is not everyone’s goal to become a billionaire, and it’s fine. We all have...

How PR chiefs view the role of influencers in their comms strategy

Influencer marketing has had a turbulent few years. After repeated instances of scandals...

Reviving a legend: Brand Osadebe gets a new lease of life

One thing is certain in the world of mortals and that is death. Every mortal shall...

Ripples over Nigeria’s milk import ban

Amidst the controversy generated by Federal Government’s proposed forex restriction...

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly having...

The missing link between marketers and Gen Z

Fractured skull fragments hewn from a rock on the Mani peninsula in the Greek Peloponnese...