Features

Beyond briefs, budgets, experts urge  new blueprint for agency–client partnerships

Creative ideas may spark attention, but it is trust, shared data and honest collaboration...

Who are you when the cameras are off? The era of backstage branding

In an era of filtered feeds and overly polished marketing, trust is the most valuable...

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to help...

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...

The real joke: when AI content becomes noise

Since everyone is writing more these days, the hardest part isn’t coming up with...

Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management

Dr. Ajiborode Abiodun - July 2025 Abstract Contemporary marketing environments...

Effectiveness has evolved. Have you?

For a long time, the effectiveness of marketing was straightforward. There were views,...

Uncopyable: the human skills that still matter

With AI capable of writing emails, editing films, and recommending marketing strategies,...

Culture Is the Strategy: Unlocking Real Growth Through Real Context

In today's congested, algorithm-fed market, businesses compete not just on price,...

When the cameras roll: what the Coldplay scandal teaches us about crisis PR in a viral age

In a world where videos go viral faster than words and public opinion can change...