Category: Features

Market pressures will always exist — 7 ways to align your marketing strategies with core brand values

By Zion Rufus With brands often getting caught in a balancing act they can barely...

Data-driven world: Balancing emerging technologies with human creativity

By Abimbola Mohammed The marketing landscape is undergoing a seismic shift, driven...

Management of the Nigerian economy: Staying the course but pausing to reflect

The Nigerian Government has taken several policy decisions in the last 18 months,...

Driving ROI in data-driven world 

By Felicia Nwosu In today's competitive and technology-driven marketplace, the...

Is Customer Service Week mere symbolic gesture for Nigerian brands?

By Abimbola Mohammed The 2024 Customer Service Week has come and gone. Nigerian...

Why Nigeria has become a hub for business investment

Nigeria has always had one of the most vibrant economies in the entirety of Africa,...

Dentsu unveils 2025 media trends report, offers survival strategies for Nigerian media and advertising industry

Dentsu International, a global leader in advertising and marketing communications,...

Leveraging digital literacy for brand growth, consumer trust

By Seun Johnson As more consumers shift to online shopping, it has become crucial...

How consumer online reviews are shaping Nigerian brands

By Seun Johnson As social media continues to establish itself as a viable...

Brands embrace sustainability as catalyst for growth, consumer loyalty

By Felicia Nwosu In light of escalating consumer interest in eco-friendly practices,...

Marketing Edge Magazine © 2025 / All Rights Reserved