Category: Features

Faces and personalities who served as Cannes Lion jury presidents in the last 10 years

By Abimbola Mohammed Many notable personalities have in the last 10 years served...

Brands building equity with social impacts

By Felicia Nwosu Today, people-centric brands that buy into the ethos of present...

Behind the projected $1.631 Trillion Global ad spending boom in 2024

By Zion Rufus 2023 left much to be desired in the global marketing and advertising...

Hardest creative nut to crack? 20 pieces of advice for creatives

By Zion Rufus  Starting a journey in the creative world presents challenges where...

In-house agencies experience 16% surge since 2020 – WFA study reveals

By Joseph Ekeng In a recent and comprehensive study conducted by the World...

How media buying and planning business is evolving

By Abimbola Mohammed The traditional approach of solely providing media buying...

Edelman’s revenue decline reflects shifting landscape in global PR

By Joseph Ekeng Edelman, the world’s largest public relations (PR)...

How Augmented Reality is changing advertising in 2024

By Oluwaseyi Lawal In the ever-evolving landscape of digital advertising,...

Nigeria faces worst inflation in 25-year history: Basamta blames consumption-driven, import-dependent economy, global regional conflicts

By Zion Rufus While a socio-economic crisis stemming from COVID, social unrest,...

Immersive innovations making waves in PR industry in 2024

By Ibidunni Banjoko The public relations (PR) industry has experienced a significant...

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