Category: Features

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation – everyday...

Why marketers should use AI to support and not to replace human creativity

For many people, AI has sinister connotations. For them it conjures up a future where...

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little sense...

Technology doesn’t elevate agency culture, people do

Exponentially competitive markets and continuously evolving environment does not...

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism...

The future convergence of digital and TV: Where are we now?

"We are headed towards a world where all TV and media will be addressable, so we...

Big brands must not play the startup game

The answer to modern big brand market challenges is not a default to startup mode....

Fostering creativity in the fourth industrial revolution

We are entering the Fourth Industrial Revolution (4IR). What does this really mean?...

How brands can create human connections through laughter

When Netflights was looking to challenge industry norms with its brand refresh, its...

Why measuring quickly poses challenges for digital marketers

Marketers deliver tremendous and often unrecognised value to their business. Yes,...