Among the many causes of writer’s block (a psychological inhibition preventing...
Every night, as part of the ritual of putting my two little sons to bed, I have to...
It’s not just agencies who hold outdated views on procurement. Marketers would...
The supreme art of war is to subdue the enemy without fighting.” - Sun Tzu (The...
Today’s era is defined by highly targeted, personalised advertising based on characteristics...
While the old rules still apply, there are seven characteristics successful brands...
Brands’ usual approach to modelling marketing effectiveness is through multi-touch...
Is brand storytelling just another marketing term that requires more effort and business's...
Don’t get me wrong - I love a great metaphor. But to be great it needs to work...
Telecoms giant, MTN Nigeria has unveiled its latest 5th G Technology application...
