Features

How the sales process has drastically evolved to fit the future

Technology hasn’t just changed the sales process for the sales rep, it has changed...

Why DTC marketers should level up their variable game

Digitally native direct-to-consumer brands thrived in large part thanks to the audience...

Why brands should go digital audio in 2021

In a year of massive disruption, here's a positive story: Digital audio is thriving...

Marketing Edge 2020 Awards: Another masterpiece from the pacesetter

The 2020 Marketing Edge Awards may have come and gone, but the beautiful memories...

Bruno Bertelli presents The Italian Art of Turning Tables Into Homes

Bruno joined Publicis Worldwide in January 2011 as ECD of Publicis Italy, together...

When marketing meets science fiction

Artificial Intelligence (AI) offers enormous potential, but what about the ethical...

Brand power analytics: Trump v. Pfizer

By Iboro Otongaran Brand power is the marketer’s all-time elixir for demand management....

COVID-19 is testing the intangible bonds of trust that make advertising ecosystem work

Complexity is built into the fabric of digital advertising and, in my view, the stunning...

Is ad tech ready for its own roaring ’20s?

We’re on the brink of another Roaring ’20s, both societally and as an industry....

Investing in digitisation will drive economic growth in today’s new reality powered by Mastercard

While countries and cultures around the world may differ in many aspects, they are...