Category: Features

5 Common mistakes to avoid as a communications professional

I was on a call last recently with four senior communications professionals in Nigeria,...

The evil omnipresence of advertising

There are ads in airports and on aeroplane food trays; over highways and on the airways....

China may lose its place in the global economy

Chinese economy continues to plunge amidst the scourge of coronavirus. The Asian...

How changing times are dampening the efficacy of banner ads

Banner ads definitely have their purpose, but times are changing and so is their...

How Coca-Cola is engaging its Nigerian EPL fans with ‘Banter Better’ campaign

Deployed to gain a sizeable chunk of mindshare among Nigerian football fans, Coca-Cola...

Technology is nothing unless it touches someone’s life

Creative director of Google Creative Lab Robert Wong started off his Design Indaba...

How OMD turned a comeback into a formula for repeatable success

After suffering a string of client losses in 2016 and 2017, OMD managed a remarkable...

Global advertising spend set to rise by 7.1% to $660bn in 2020, says report

Warc's latest report, Global Advertising Trends - The Adspend Outlook, has found...

Evolving a sustainable business relationship in the Out-of-Home Advertising industry in Nigeria

Out-of-home (OOH) advertising is a very crucial, perhaps indispensable, arm of the...

Five ways to make your mobile messaging strategy connect with customers

In part one of this opinion piece, we identified at the core elements of a mobile...