Features

The marketing norms we took for granted are crumbling

For the past four months, people have been putting quotation marks around the word...

Why marketers need to raise their EQ in a vulnerable post-Covid-19 market

The marketing and communications landscape has had to build on its EQ (emotional...

How compatibility can help agencies win and retain clients

The ability to work together without problems or conflict is more important than...

Why a brand story makes for good business

If you want to build a successful business, having a strong brand story should be...

The death of the cookie won’t destroy independent publishers

As ad spend begins to rebound in the wake of the COVID-19 pandemic, independent publishers...

Folake Ani-Mumuney: Amazon with amazing leadership archetypes

“The character and qualifications of the leader are reflected in the men he/she...

Chiedu Ugbo: An executive with the Midas touch

Chiedu Ugbo is the Managing Director of the Niger Delta Power Holding Company of...

Reinventing video advertising for the age of attention

Digital advertising is at a crossroads. We’ve come this far based on the enthusiasm...

How is the Food & Wine sector changing after lockdown?

By Hellen Akinsiku The global lockdown bestowed upon me a lot of time to reflect...

Is low empathy killing our creativity?

A study by Steelcase and Microsoft reports that 77% of people believe creativity...