Category: Features

Why customer communication is vital amidst Covid-19 crisis

In the midst of a global pandemic, it can be all too easy for businesses to lose...

Six strategies to immunize your agency against a pandemic

The economic and societal impact of COVID-19 means brands and businesses around the...

How to train your marketeer

Last week I was invited by Abiodun Ajiborode, aka ‘Life Coach’ to join him for...

How Covid-19 is impacting Coca-Cola

Shares of the Coca-Cola Company (NYSE:KO) are up 4% this week, as investors have...

Wanted for PR professionals: A Covid-19 communications protocol

My firm, Mediacraft Associates, has just received a brief regarding a situation in...

FirstBank stays ahead of Covid-19, keeps faith with customers

Amid shuttering of social activities especially commercial services, through various...

Nigeria advertising sector: Path to growth

The advertising industry in Nigeria must use this unique period of buffeting from...

Nigerians are worried over impact of Covid-19 on the economy than falling sick, says Kantar

There are high and growing levels of concern about Covid-19, and the associated impact...

Covid-19: FirstBank’s FirstMonie leads the pace in Agent Banking

In this COVID-19 era where movement is restricted in some major parts of the world...

How marketers can manage Covid-19 crisis and plan for the future

The Covid-19 crisis is unprecedented. As companies try to get their arms around the...