Category: Features

Communication in the “new normal”

Humanity has come a long way from the early days of communication, when a messenger...

How to succeed as a media entrepreneur – Otufodunrin

The media profession is not only a practice, but it’s also a means of livelihood...

Who’s really limiting millennials from accessing opportunities?

The present pain will eventually make way for a more reassuring future. I had...

Covid-19 and the state of PR: A personal experience

It is no news that the Covid-19 pandemic has foisted a new reality on our world....

Should brands communicate during a crisis?

We are living in extraordinary times. And while it may not be business as usual,...

Optimising thought leadership for reputation management

You may consider it inappropriate if I say the term 'thought leadership' has become...

CoCa-Cola: 134 years of sterling brand consistency and currency

Just as being good looking supposedly gives people an advantage in life, brands experience...

Are these three marketing strategies recession-proof?

I’ve had a lot of conversations with clients as well as the people we work with...

Evaluating PR efforts for enhanced impact

As a public relations practitioner, do you commit resources to evaluating your campaigns...

Why customer communication is vital amidst Covid-19 crisis

In the midst of a global pandemic, it can be all too easy for businesses to lose...