Category: Features

Putting the customer first and delivering a consistent brand experience

The last time we checked customer is still the king and they are always right in...

Know your customers’ “jobs to be done”

For as long as we can remember, innovation has been a top priority—and a top frustration—for...

Ugo Geri-Robert: An amazing Amazon in the research world

Ugo is an Executive Director at Kantar Nigeria with more than 20 years’ experience...

What’s next in Nigeria’s media audience measurement?

Creating groundbreaking campaigns and content in today’s complex media market starts...

Quickteller: The making of “Everything is Possible” thematic campaign

Quickteller, Nigeria’s leading payment services platform on the stable of Interswitch...

The secret to winning a brand safety strategy in 2020

Brand safety is not a new challenge, yet it remains top-of-mind for brands and continues...

Non composition of APCON Council, setback for the industry

For over a period running up to five years now, the Advertising Practitioners Council...

Seven principles of good PR

We all know that good PR is about more than writing press releases – it’s about...

Creativity and the fourth industrial revolution

In his book, The Fourth Industrial Revolution, Professor Klaus Schwab, founder and...

FirstBank boosts retail banking dominance, creates 150 000 indirect jobs

The unbanked and under-banked, two groups at the centre of retail banking, need to...