Category: Features

NYF Announces the Inaugural NYF Lady Liberty Leadership Program

New York, NY – February 11, 2025 – New York Festivals Advertising Awards, NYF...

“Me Too” Syndrome: The dark side of influencer marketing in Nigeria

By Abimbola Mohammed Influencer marketing has become an indispensable tool in...

3 Nigerian brands stepping into the Super Bowl Playbook 2025

By Seun Johnson Since January 15, 1967, when the first match was played in front...

Leveraging consumer feedback to shape brand future

By Seun Johnson To build a meaningful future and make a significant impact in...

Why Winning a Cannes Lions Grand Prix Shouldn’t Define PR Agency Success

By Anietie Udoh The 2024 Cannes Lions Festival of Creativity marked a historic...

Detty December: Harnessing PR to rebrand Nigeria’s global image

By Ayodeji Razaq For eleven months of the year, Nigeria’s global narrative is...

Cannes Lions PR Jury President Tom Beckman Says AI Is Changing the PR, Advertising Industry

By Anietie Udoh As the Cannes Lions International Festival of Creativity approaches...

Nigeria at the Forefront of Africa’s Gaming Explosion

By Anietie Udoh Africa’s gaming industry is witnessing unprecedented growth,...

Nigeria and South Africa Lead Africa’s Booming Energy Drinks Market

By Anietie Udoh The African functional beverages market is experiencing significant...

The future of out-of-home advertising in Nigeria: 2025 projections and market realities

By Zion Rufus Out-of-home (OOH) advertising in Nigeria is experiencing a surge in...