Category: Features

A deep dive into Hennessy’s ‘Made for More’ campaign

By Seun Johnson The recently launched campaign by Hennessy with the theme:...

Turning Nigeria’s digital marketing skill-gap challenge into opportunity

By Joseph Ekeng In an era defined by digital connectivity, the demand...

April Fool’s Day 2024: Brands with hilarious pranks campaign

By Abimbola Mohammed In an effort to increase brand awareness, talkability and...

Advent of anticipatory AI now poses both challenges and opportunities for traditional marketing strategies

By Zion Rufus  Have you ever felt like you were being watched? Or perhaps being...

Top female bank MDs/ CEOs in Nigeria

By Joseph Ekeng Without a doubt, a transformative era is fast unfolding...

Throwback Thursday: Cannes Lions themes over the years

By Abimbola Mohammed Established in 1954, Cannes Lions is a global campaign for...

NIMN in the grip of Undertakers?

MARKETING EDGE EDITORIAL Some leaders of institutions or organizations are, knowingly...

Jists, Jests, and Jabs: Nigeria’s Humpty Dumpty as a marketing teacher?

By John Ajayi “Humpty Dumpty sat on a wall. Humpty Dumpty had a great fall. All...

Practitioners fear for future as NIMN, Nigerian Police escalates harassment of digital marketing experts

PRESS RELEASE Digital marketing professionals and marketing experts in Nigeria...

Glo submarine stands strong despite Internet disruption in Africa

By Oluwaseyi Lawal In the wake of recent undersea cable damage causing...

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