Category: Features

Understanding consumers’ end-to-end buyer journey in  challenged economy

By Felicia Nwosu In today’s tough economic climate, brands and marketers face...

Beyond the screen: how brands can rekindle the magic of reading for digital natives

By Mofeoluwa Awe In a world where glowing screens and endless streams of digital...

Turning pages, building worlds: how brands are writing a new chapter for international children’s book day.

By Mofeoluwa Awe The scent of freshly printed pages, the whisper of turning leaves,...

How retail media is redefining marketing

By Felicia Nwosu The digital marketplace is undergoing a seismic transformation,...

The best mother’s day campaigns that captivated audiences

By Mofeoluwa Awe Mother’s Day is a prime opportunity for brands to connect with...

Why emotional marketing drives mother’s day campaign success

By Mofeoluwa Awe Mother’s Day is one of the most emotionally charged holidays...

Why brands prioritize community and giving back during ramadan

By Mofeoluwa Awe Ramadan is more than just a religious observance; it is a time...

Navigating brand boycotts in an age of hyper-sensitivity

By Felicia Nwosu Across the globe, a single misstep can plunge even the most established...

How modern Nigerian TV ads are challenging traditional norms

By Seun Johnson For decades, Nigerian TV commercials followed a familiar script....

From rivals to allies: Nigerian media, content creators are redefining storytelling

By Seun Johnson For years, Nigerian media and content creators have been perceived...