Category: Brands

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...

Unilever restates commitment to keeping ads from targeting children under 12

In line with its commitment to refrain from advertising its food and beverage products...

MTN Group expects 2019 profit rise of up to 50%

MTN Group says it anticipates its 2019 headline profits to rise as much as 50%.The...

Quickteller: The making of “Everything is Possible” thematic campaign

Quickteller, Nigeria’s leading payment services platform on the stable of Interswitch...

The secret to winning a brand safety strategy in 2020

Brand safety is not a new challenge, yet it remains top-of-mind for brands and continues...

NCC endorses GAGE Awards, Vice-Chairman set to grace event

The Nigerian Communications Commission (NCC) has thrown its corporate support towards...

Cadbury Bournvita Schools talent hunt competition produces winners

Winners have emerged in the 2019 maiden edition of the Cadbury Bournfactor Primary...

FirstBank boosts retail banking dominance, creates 150 000 indirect jobs

The unbanked and under-banked, two groups at the centre of retail banking, need to...

MTN set to fortify its Nigerian investment with $1.6bn, drives strategic network expansion

To further expand and consolidate its portfolio in Africa’s largest economy, South...

AGF withdraws demand for over $1.9BN alleged tax claim fromMTN Nigeria

MTN Nigeria is pleased to report that its legal counsel has received a letter dated...