Brands

My thoughts on the new normal

In this interview, the Managing Director of Integrated Troops Limited speaks on the...

Guinness Nigeria raises virtual glasses in a toast to 70 years

Taking to its LinkedIn page, Guinness Nigeria, the foremost stout producer and marketer...

How to train your marketeer

Last week I was invited by Abiodun Ajiborode, aka ‘Life Coach’ to join him for...

How Covid-19 is impacting Coca-Cola

Shares of the Coca-Cola Company (NYSE:KO) are up 4% this week, as investors have...

Covid-19: Hayat Kimya Nigeria supports Lagos and Ogun with truckloads of hygienic products 

To actively support the initiatives targeted at arresting further spread of the coronavirus...

Covid-19-related ads lead to ‘significant long-term gains’ for brands

Brands are creating "significant long-term gains" as a result of Covid-19-related...

To advertise or not to advertise: P&G records 5% sales increase amid Covid-19 demand

Procter & Gamble recently reported an organic sales increase of 5% year-on-year...

The science of live videos and the art of getting it right

Watching Andrea Bocelli live, on Sunday, April 12, 2020, was so surreal! But what...

Brands’ anxiety over post Covid-19 market

To many, the ongoing Covid-19 pandemic still seems like a long nightmare; whereas...

Brand celebrity endorsement: Marketers divided over Funke Akindele’s indictment

Recent indictment of a Nigerian star actress, Mrs. Funke Akindele-Bello by the Lagos...