Category: Brands

Winners in inaugural Campaign Global Agency of the Year Awards to emerge today

Juries drawn from across the U.S., the UK and Asia would have a tough job in their...

Marketing Edge Live on Instagram hosts an Amazon in broadband, Abimbola Ikumariegbe

In keeping with its age-long and time-tested commitment to “Promoting the Brand...

Your brand needs to tell a better story

I haven't been as excited about reading an interview as I have been reading this...

Global advertising spend to fall by 8.1% ($49.6bn) to $563bn this year, says Warc

Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led...

OAAN may lobby Information Minister over N50bn CBN loans for creative industry

Feelers emanating from the Outdoor Advertising Association of Nigeria (OAAN) have...

Welcome to the year of the sachet

My Kenyan colleague at the now defunct marketing research firm Research International...

Building Brand Equity with Integral Ad Science

All marketers want their brands to be safe. That’s a given. Now the next level...

How brands can break the COVID-19 clutter

Industry experts say the key lies in adopting the ‘walk the talk’ approach wherein brands...

Hayat Kimya Nigeria Marks 5 Years, Assures on Quality Products

Hayat Kimya Nigeria, world number 5 leaders in Diaper manufacturing, has assured...

Brand Africa 100 Unveils Most Admired Brands in Africa 2020

Today Brand Africa announced the 10th anniversary rankings of Brand Africa 100: Africa’s...