Category: News

NIMN goes tough on “Quacks”, moves to enforce Marketing Act

The National Institute of Marketing of Nigeria (NIMN) have declared its resolve to...

Volkswagen and Ford agree to share electric and self-driving vehicle technology

As legacy automotive companies prepare for the fast-approaching future of electric...

How our Mindset can Determine our Financial and Social Status

Some time ago, one of my neighbours told me about a motivational video called “The...

How Personalization Can Spark Customer Loyalty

Last year, I had to buy a couple pairs of shoes. As I was checking out, the cashier...

UBA rewards 20 customers with N30million each in its ‘Wise Savers’ promo

As part of efforts to appreciate its customers and encourage a savings culture in...

CBN advised to suspend forex restriction on milk importation

The Central Bank of Nigeria (CBN) has been advised by the Nigeria Employers’ Consultative...

Mixed reactions trail PR contribution to Nigeria’s GDP

 There have been mixed reactions over the ability or inability of Public Relations...

Major shifts on the horizon in Nigeria’s consumer landscape

The Nigerian consumer landscape is set for a multitude of shifts. By 2025, 55% of...

Netflix and YouTube will feature in new Tesla cars

Tesla has announced feature allowing owners to stream Netflix and YouTube. Elon Musk,...

Uber axes 400 marketing jobs in a brutal bid to contain costs

Ride-hailing app Uber has moved to balance its books by slashing its global marketing...