Category: News

Folake Ani-Mumuney exits FirstBank, leaves giant strides on her trails

In a world where the average professional changes jobs every five years and the banking...

Leveraging art, science as scientific precision to unlock reasons behind consumer decisions

By Felicia Nwosu In today’s hyper-competitive market, winning the loyalty of...

Star Lager unveils refreshing new look

Since 1949, Star Lager has been a household name, delivering timeless taste and quality...

Pulse Marketing kicks off with Social Experiment, exploring the risks of trendy marketing

On the 29th of November, 2024, Pulse Marketing made its official debut as a 360...

Elumelu champions recognition of women’s potential, challenges workplace stereotypes

The Group Chairman, United Bank for Africa (UBA) and Founder, Tony Elumelu Foundation...

Golden Penny brings Lagos to life with celebration of love as it deepens connection with Nigeria’s culinary heritage

By Felicia Nwosu Lagos  consumers witnessed a spectacle of love and unity  weekend...

Insight Publicis shines bright, crowned agency of the year at LAIF 2024

By Oluwaseyi Lawal In the ever-evolving landscape of the Nigerian advertising...

Global brands seek new agency compensation structures

By Felicia Nwosu Global brands seek new agency compensation structures as AI,...

Pepsi reintroduces 60cl bottle with bold new campaign

By Felicia Nwosu A larger-than-life experience awaits consumers as Pepsi brings...

ADVAN holds maiden Partners Innovation Day, unveils Advan-X

ADVAN  holds maiden Partners Innovation Day, unveils Advan-X By Adeola Layi-Adeloye The...