News

P&G appoints new Chief Executive Officer, Chief Operating Officer

  Global consumer goods giant, Procter & Gamble  has announced Jon R....

Why Heineken emerged MARKETING EDGE Premium Lager Beer of the Decade

By Tunde Animasaun Yes! The jury is out!! Heineken has emerged winner of MARKETING...

Twitter shuts its New York, San Francisco offices permanently

Twitter, a leading microblogging and social networking service provider has announced...

Experiential has gone through a re-birth due to Covid-19 – Sola Antwi

By Kasim Bakare Seasoned experiential amazon and Chief Operating Officer at Divergent...

FrieslandCampina WAMCO expands capacity, partners Bowen University on dairy production

  Nigeria’s foremost dairy company, FrieslandCampina WAMCO will partner...

My vision is to reposition EXMAN for strategic growth – Tunji Adeyinka

By Felicia Nwosu Tunji Adeyinka, the newly-elected  President of Experiential...

IMC experts laud CBN’s ban of forex sale to BDC operators

By Oghale Mafuru Following the Central Bank of Nigeria’s (CBN’s) decision...

JCDecaux announces 2021 half-year results

Adjusted revenue up +0.6% to €1,082.3 million Adjusted organic revenue up +2.9%,...

McCann Worldgroup appoints Lubar, others to fill top leadership posts

  Global marketing communications company, McCann Worldgroup has made three...

Tokyo Olympics set to hit $2.25 billion in ad spend

Advertising spend for the 2020 Tokyo Olympic Games is set to hit a record as Kantar...