Category: News

OOH advertising is evolving from a passive visibility tool to an active engagement channel—Why brands are rethinking visibility in 2025

By Zion Rufus For years, Out-of-Home (OOH) advertising centered on static billboards...

MARKETING EDGE ONTV hosts Omotoso this Wednesday

By Felicia Nwosu MARKETING EDGE ONTV is set to host Honourable Gbenga Omotoso,...

Detty December: Harnessing PR to rebrand Nigeria’s global image

By Ayodeji Razaq For eleven months of the year, Nigeria’s global narrative is...

Tems makes history as the only Nigerian to win at the 2025 Grammy Awards

By Abimbola Mohammed Temilade Openiyi, popularly known as Tems, a Nigerian Afrobeat...

AdMoni solidifies position as Nigeria’s digital advertising market leader

Leveraging various digital channels like social media, search engines, and targeted...

Building trust, authentic connections isn’t sprint; it’s a marathon – Israel-Ayide

By Abimbola Mohammed In a world where quick wins and measurable outcomes are increasingly...

Wema Bank unveils 80th anniversary brand identity, celebrating eight decades of excellence

By Felicia Nwosu Wema Bank, one of Nigeria’s longest-surviving indigenous financial...

Sir Steve Omojafor recalls Nigerian advertising’s golden age

By Felicia Nwosu It was a night steeped in nostalgia, an evening where time rewound...

Omnicom-IPG Merger: Wren taps Krakowsky as Co-president

By Seun Johnson As Omnicom and Interpublic Group (IPG) move closer to finalizing...

Glo holds another draw in Ibadan for promo winners

In continuation of its programme to spread joy to Nigerians in the New Year, Globacom,...